Search engine optimization (SEO) is the method of increasing the quality hits to a website by results of keyword searching in search engines like, Google, Yahoo or Microsoft Live.

The optimization is based on the search result and the positioning of the link to the website. Conceptually the earlier the link appears, larger the no. of visitors. This also includes image search, local search and specific searches.

SEO techniques consider as to how search engines factorize in throwing the search results. The purpose is to adopt the methodologies and use them effectively to formulate the optimization, so that the link of the website is thrown in the earlier positions, upon entering the sought key words in the search engines. Optimizing a website might also involve altering the content and coding to make it more compatible with the indexing activities of the search engines.

An effective optimisation technique would depend on the followings -

• Strike a balance between Natural and Paid search

• SEO audit checks

• Understanding how search engines rank

• Understanding how the source codes affect ranking

• Also understanding and counter anti or Black hat optimisation

A great Website offering valuable products or services is absolutely of no use unless it is known or found by people who require those products or services. Search Engine Optimisation helps and enables such people to find the website of their requirement or in other words, it enables the website to be found by such people.

Indisputably Google is the best search Engine available on the Internet. The techniques used by Google for the Indexing is different from that of any other search engines. These facts make the Optimisers, research and learn how to make it easier for Google to read and index a website.

Here’s appended few researched factors which help getting a Website find a position in the top slots of a Google search for a popular key word.

• Use of the Keyword in the Title Tag

• Age of Site

• Link Popularity within the Site's Internal Link Structure.

• Global Link Popularity of Site

• Keyword Use in Body Text

And few factors that might affect adversely in the indexing procedures

• Inaccessible of the server

• Pre existence of similar content in the Index..

• Links to specific degraded /Spam sites.

• Link selling activities

• Repetition of Title Tag on pages.