Why use video on your website?

Computers & TechnologyMultimedia

  • Author James King
  • Published June 25, 2009
  • Word count 514

How to use video to enhance your online business

In the realm of new media we are seeing technological breakthroughs in Internet content. Video sharing sites such as: YouTube, Metacafe, Yahoo! Video and Google video allow us to access new content in a new Light. As the old cliché goes, "a picture paints 1000 words". A video "must paint at least 10,000 words".

Videos provide an exciting way to educate, inform and educate viewers of our videos. You Tube is one of the most successful online websites today with millions of visits everyday worldwide audience.

With the expansion of Internet and telephone services providing high download speeds websites, blogs and online communities can use video towards their advantage. There are many great reasons for using video on your website regardless if you’re a business owner, web designer or novice in new media.

  • Using video on a website or blog can add another level of trust with your target audience. A video shows an individual speaking online provides another level of interactivity to the user.

  • A video can provide a personal touch, therefore, making the information more believable. The viewer can see the passion, the expression and the body language expressed by the person in the video.

  • Video is an exciting. The power of video makes using the Internet more interesting and more eye-catching for the viewer. An online video on a website is likely to get more attention than a 1000 word article or blog post.

  • An interactive video will stand out from the crowd. Interesting content will give visitors a reason to return to your site or blog.

  • Online video can make you seen as an expert and eventually a well-known authority figure in your chosen niche.

  • Videos provide excellent methods of learning. If you are a teacher, lecturer or hosting a seminar you can easily create an online video for your target audience.

Is creating video expensive?

In actual fact, online video can be as affordable or as expensive as you would like it to be. On the market today there is a wide range of high-quality affordable digital cameras that can be used to create high-quality video. If you’re an Internet marketer, online video is a fantastic way to stay ahead and promote your products and services.

If you invested in an affordable digital video camera with a good tripod you will open new possibilities. In addition, web visitors will stay at your site longer and will return awaiting new and exciting videos.

You don't even have to worry about bandwidth, as you can upload your videos to TubeMogul.com. This is a free video submission site where your videos will be uploaded automatically to 12 popular video sharing sites including you Tube, Yahoo! Video and MySpace. TubeMogul.com is a vital free video marketing tool to make your online promotion more productive.

Video sharing sites are here to stay and now video can be accessed on: mobile phones, the iPod touch, the iPhone, PDAs and the Blackberry. Online video has many advantages that will excel your online presence if you used correctly.

James King is a multimedia designer, graphic designer and an Internet enthusiast. atmmultimedia.com has SEO tips and advice to assist you in creating a successful online presence.

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