Traffic Exchange is very popular on bringing enormous amount of traffic to sites. Almost every internet marketer and business owner uses traffic exchange to generate traffic for their sites. This is a very good goal as this is also the main goal of traffic exchanges. In relation, people viewing each other sites can also be each other’s potential customer or business partner.

Another very good thing with traffic exchange is the possibility to capture leads through squeeze pages. A squeeze page is a page that can be shown on traffic exchanges, to be viewed by the other members. As they get enticed with the simple graphics and details of the squeeze page, there is an opt-in box where they can leave their contact details such as name and email address. As people leave these details, a list of prospects can then be created. This is best for future internet marketing techniques. When people choose to leave their details, the squeeze page must have an auto-responder that shows appreciation for their interest or simply a thank you page.

There is a certain strategy to make a squeeze page very enticing. The best way is to have a free offer that the viewers would really love to have. In exchange of having the offer, they must leave their name and email address, and the email address must be verified. This is also one way to feature products or services within the business. The offers can possibly be in the form of an e-book or a company newsletter subscription. Of course, the links to the main site must also be included with the offer as this will bring the prospects to it.

As more and more people leave their details, this list could already be a good source of leads. The fact that the person visited the site and wanted to have the free offer means that the person has an interest with the product or service. It is not impossible that the same person will have a purchase sometime in the future. If the contact details of the interested people are kept, then there is a way to contact them in the future. Since the potential customers are already familiar with the business, it would be okay to send them pre-selling information until the proper time for them to receive a sales letter with cost and packages.

Creating a squeeze page may take some skills. In relation, there are some service providers that just require minimal payment for the squeeze page theme and layout. The acknowledgment and list template will also be included with the package. Of course, it is always better to be the one to learn and create his or her squeeze page but it would be fine to look for help if necessary.

When visitors see the site and get interested with the offer, they will surely leave their details in exchange with it. As a lot of people are viewing sites in traffic exchanges, it is not impossible to have a huge list that can be used as leads.