For most people, especially those who do not consider themselves financially wealthy, the decision to buy diamond jewelry is a major one. People who are looking to buy diamond jewelry from a reputable retailer often find themselves looking at Shenoa diamonds. This company has a solid reputation as a diamond and fine jewelry retailer; one that it has built up since it started doing business in 1980. They offer a variety of diamonds and diamond settings; enough to satisfy the tastes of any customer. When you are looking at Shenoa diamonds you will find, however, that there are several different grades and shapes from which to choose. Many people who purchase and wear diamond jewelry on a fairly regular basis develop a preference for a certain diamond shape. Others who are not as familiar with diamond jewelry find themselves faced with the decision about what shape would be best for them.

The variety of Shenoa diamonds, including the variety of shapes, is a plus for people who are looking for just the right diamond jewelry to purchase. Deciding which shape is best for them may be more of a daunting task then they first thought it would be. Some shapes simply look better in certain settings than others, and if a customer has definitely decided on a certain setting, then the shape of the diamond is often an easier choice. Many customers, however, want to have custom settings built around a diamond, making it necessary to choose a shape. Many times simply looking at the variety of Shenoa diamonds available is enough to help a person choose the shape of the diamond that they want, and then go on to choose just the right setting for it.

Every diamond shape is unique and can be very lovely in the right setting. The most popular of the Shenoa diamonds as far as shape goes is the round diamond. This tends to be the most popular anywhere. It is as close to a perfect circle as possible, and like all of the other shapes, can come in different grades.

About Industrial Grade Diamonds:

The market for industrial-grade diamonds operates much differently from its gem-grade counterpart. Industrial diamonds are valued mostly for their hardness and heat conductivity, making many of the gemological characteristics of diamonds, such as clarity and color, irrelevant for most applications. This helps explain why 80% of mined diamonds (equal to about 100 million carats or 20,000 kg annually), unsuitable for use as gemstones, are destined for industrial use. In addition to mined diamonds, synthetic diamonds found industrial applications almost immediately after their invention in the 1950s; another 3 billion carats (600 metric tons)[citation needed] of synthetic diamond is produced annually for industrial use. Approximately 90% of diamond grinding grit is currently of synthetic origin.

The dominant industrial use of diamond is in cutting, drilling, grinding, and polishing. Most uses of diamonds in these technologies do not require large diamonds; in fact, most diamonds that are gem-quality except for their small size, can find an industrial use. Diamonds are embedded in drill tips or saw blades, or ground into a powder for use in grinding and polishing applications. Specialized applications include use in laboratories as containment for high pressure experiments (see diamond anvil cell), high-performance bearings, and limited use in specialized windows.

With the continuing advances being made in the production of synthetic diamonds, future applications are beginning to become feasible. Garnering much excitement is the possible use of diamond as a semiconductor suitable to build microchips from, or the use of diamond as a heat sink in electronics.

The boundary between gem-quality diamonds and industrial diamonds is poorly defined and partly depends on market conditions (for example, if demand for polished diamonds is high, some suitable stones will be polished into low-quality or small gemstones rather than being sold for industrial use). Within the category of industrial diamonds, there is a sub-category comprising the lowest-quality, mostly opaque stones, which are known as bort or 'boart'.