No Internet Marketing Success can succeed without a customer list. It is trite but true that "Success is in the List". Thus one big and serious challenge for a 'Newbie' Internet Marketer is building his own Targeted Traffic List. I say targeted because there are always suggestions that you can simply buy 'a' list. A list with the wrong customers when pursued is a waste of time and resources.

The two big problems, with a purchased list, are that they are generally not the customers you want and secondly most of the 'list sales sites' are scams. However, there is an excellent way you can build your targeted list. Some calls it "The Auto Traffic Generating Machine". It is so because if set up well, it would continuously generate the traffic without you attending to it. It is sometimes referred to as "The Automatic Internet Salesman". It would take a little while initially but once built up, your own targeted list would become your permanent customers, your business lifeline and a valuable asset you can trade with.

The software that does this is called the Internet Auto Responder. Many have heard of it but few have known how to use it well enough to get the vital traffic they need. For 'Newbies', it is worthwhile explaining this very important resource to give them a leg up in starting their new internet business.

First, what is an Auto-Responder and how does it help to create a list of targeted customers you want?

Imaging a filing cabinet which not only have files containing lists of your customers but have them in categories you can specify because it has the mechanism to sort them out in a simple way. More importantly, this filing cabinet is linked to your website which you can turn into a 'Venus-Fly Trap' to capture your customers. Make your site visitors "an offer they cannot refuse" and they would sign their names and emails into a "box"(opt-in) to get your offer and viola, they are now yours in your own 'Auto-Responder". This "box" I am referring to is called an 'Opt-In Box' and if used cleverly would lead site visitors to your Auto-Responder files to become your permanent customers.

By the way, to create an "Opt-In Box", you would obviously need to possess an Auto-Responder system. Without it, it would be impossible to build a permanently viable internet marketing business. Fortunately, it would not cost too much to subscribe to one and if you are serious about your business it is an essential overhead item. It would probably cost as much as a P.O. Box in an ordinary non-internet business but the Auto-Responder is a thousand times more valuable. One good soft ware to look at would be Weber.com or MonsterResponse.com. There are off course, many others on the market.

Next, you would surely like to know how an Auto-Responder really works and how does it link to your "Opt-In Box" in your website? And how do you create a "Venus Fly-Trap"-like website to entice your site visitors to opt in? And how do you use the list of customers to create loyal customers. The explanation would be too long for this short article but you can go to the site TheSuperFastAffiliate.com; it would lead you to a program that will show how the Auto-Responder is applied in an Online marketing business.