When a web site or web page is already available for the online business, the next thing to think of is the web visitors. The site or page will not work well without people seeing them. Affiliate marketing will not work without people to endorse the product to. Another way to bring potential customers to sites is through search engine optimization.

The first thing to consider in this matter is the use of keywords. These are words or phrases that the people using the search engine are typing; hoping to find a solution to their concern. The keywords that the potential customers will most probably use must be attached to the site or page. Keywords also need to be positioned properly to get higher ranks in the search results.

In relation, the major keywords that are related to the business, product, or service must be included in the major parts of the site or web page. These parts are the domain name, if it can still be chosen, the page title tag, the headline and sub-headlines, the image alternate tags, the site or page description and meta tags, and in the sales copy. When the keywords are included in these major parts of the web site or web page, the potential customers will surely be directed to it.

When the keywords are already set very well, the links from other networks or sites shall be considered next. The search engines recognize links from huge authoritative sites or web pages that lead the viewers directly to one’s site. These links are classified as high quality, and adds credibility to the site. The network link must not simply come from friends’ sites but from other popularly known web sites. The network link must come from sites that have the same keywords and have high rankings in the search engines.

In order to get these classified network links, the site or page must be submitted to the World Wide Web’s top directories. Some articles containing the link to the business, product, or service must be submitted to article directories. When other site owners find the article very interesting, they will choose to post it in their sites, keeping the original link to the business. There are also site owners that go for link exchanges. It is good to find one that agrees to it.

Another way to get potential customers is to go for pay per click advertising. This means bidding on a certain amount for keywords so that the link to the site or web page will be posted on top of the list, giving it a high page ranking. It is a good way to market the business as the advertisement only needs to be paid when somebody clicks on it; therefore the site owner will only pay for the advertisement that is working. In addition, qualified traffic will surely be directed to the site as the people who click on the links are the ones who are interested with it.

With all these strategies, big cash surely awaits the affiliate marketer. It is true that affiliate marketing is lucrative but there are certain strategies to take, especially if the goal is to be a super affiliate.