Not only that Search Engine Optimization is necessary for better ranking on the search engine result pages but also it is important to design your website SEO friendly so that the optimization could be done more efficiently. But it is often seen that some mistakes generally occur that can harm the ranking of the website. Here follows some of them that are most often noticed.

1.Design of the website: Proper designing of the website is a very crucial one. It should always be taken good care of that the website is designed in a perfect SEO friendly way. There should not be any frames, which are often done to save web designers designing times, and also the use of large graphics which takes more time to load, these all effects the listing in Search Engine. You should try to use low-resolution file if the high-resolution files are not that much required. If there is the need of using large images then try to them in thumbnail form so that they can be opened in a separate page. This also provides the chances of creating more pages and more text.

2.Content writing: Content has also a very crucial role to play in getting better ranking. They should be well written and also must have targeted keywords and phrases. If content is written properly, you can make more targeted keyword and appropriate phrases. Absence of targeted keyword and phrases can destroy the link of your site. Therefore there is always the need for well-written contents and periodical updating of them.

3.Duplicate contents: You should also never copy contents from other’s websites. This can result in your website being charged of spamming by the search engines. This can also have negative effects on your ranking and you may also suffer penalty.

4.Cloaking: There are some sites that contains contents that are specially designed for the search engine. These are not at all user-friendly sites. This is known as cloaking site. Several techniques are used in these sites so that the search engines may think that the site contains very relevant contents. But this is not at all a fair means and can result in penalty if found out. Therefore it should be avoided as far as possible.

5.Links: The proper navigation of the site and linking is also very important. As for example clicking on a link on your site opens in a new window it means that the site is not well linked. It is always better to link sites that are related to your business and ask them to link your site. Try to build quality links and this will result in bringing in more traffic to your site. The absence of back links and also broken links should be avoided as far as possible.

6.Over optimization: Sometimes putting on weight on the search engine ranking results in over optimization. Having a too high keyword density may cause an over optimization penalty. And also it should be taken care of that your website is more user-friendly rather than thinking of search engines only. This would automatically give you better ranking in turn.