A casino directory can be the doorway to success in the online-gambling industry. But the explosion in casino numbers and online gambling opportunities in the last 10 years or so has made this a very, very competitive field.Occasionally, some products and services that have a "hot" name or grab society’s attention for a short time can bring quick success. This is even more likely if the Web sites for those hot products and services are marketed correctly.

But it is not likely that anyone entering the world of online gambling today will make money quickly. What’s required when marketing a gambling-related idea? A few things - patience, intelligence and some plain old hard work. Consider the above-mentioned directory as a front door, an opening to dozens, even hundreds of other online-gaming sites and sites that offer gambling-related information. There is a lot to be done beyond listing with even the best directories. Most people in the industry consider the difference between a portal and a directory as being one of both content and intent. A portal generally provides a wider range of information and resources, while a directory usually has less detail about each link or listed site. Both can be successful and, ultimately, profitable.

Of course, one of the most exciting parts about building and managing a successful gambling portal or directory is potential income from casino sites. A reliable and accurate directory guides its visitors to other sites where they can wager with real money. Those casinos and online-betting sites may show appreciation for sending in these customers by paying a "referral" percentage or commission. If the individual pays particular attention to the right details, a casino directory or portal may be on the receiving end of a nice income. But as every expert in this field will emphasize, there is a correct way to do this. It is both science and art. From the beginning, potential customers have to come from a particular group of people. That’s the meaning of "targeted" Web traffic. To get quality visits, casinos need to be connected with the best casino directory possible, one that is selective and offers content that is both new and unique. Gambling articles on selected sites can point the reader to online casinos and sports-betting opportunities. But these articles must be accurate, useful and interested to read.

As most experienced online business people know, the best method for generating traffic to a gambling portal or directory is through the most-used search engines. Social networks (equivalent to word of mouth) are still one of the best methods for generating interest and site visits. Even pay-as-you-go will work in some cases. But quality spots with top search engines should be the goal. But, how do we get there?

The obvious answer could refer to almost any form of generating connections from potential customers to your site However, in Web jargon "links" mean direct connections available from one related Web site to another. These inbound links must always be relevant to gambling and online casinos. Showering the Web with irrelevant and useless links/information is a recipe for trouble.

Trading links can help increase traffic but will take some patience. Those who construct and manage a casino directory should make use of legitimate and relevant methods that will improve rankings in the world of online searches. Closely related links and top-shelf gambling articles are crucial to a good casino directory.