Tips On Giving Away Your Flyers
Business → Marketing & Advertising
- Author Janice Jenkins
- Published August 26, 2009
- Word count 762
Did you think that giving away flyers was as simple as standing on a public place and just handing them out? While that idea can give you a small response from your market, it is hardly effective flyer printing if you do not think about your distribution well. When you print custom flyers you have to have game plan in mind on how to give away your flyers. This plan is about correct timing and staff deployment so that you can reach the people that you want in the numbers that you want with your flyer printing. As a guide for you, below are a few tips on how to give away your color flyers properly and effectively.
Focusing on key areas - One important thing that you should think about when giving away your fliers are the areas that you want to go to for distribution. You should not just go out into any random street and distribute there. You have to plan on going to areas with mass concentrations of people. Places like shopping malls, train stations, bus stops, parks and other public places are good. Eying one or two good places like those should give you the chance to give away your fliers to the most number of people. If you are lucky enough, you might even have too many people to distribute to and you might run out of flyers to give away within minutes.
Timing is key - Now, you should also take note that timing as well as location is the key to good flyer distribution. You may plan on giving away your flyers at a park, but if it is a weekday then hardly any people will be there since most are at work or in school. Likewise you will not expect too much people in the morning hours when compared to the afternoon and evening hours in malls and other public places.
The trick here is to know the right times where the most people gather at the right place. For example, you can go to transportation hubs like trains stations and bus stops when the morning and evening rush hour comes. You will have plenty of people to distribute your color flyers then. Also if there are holidays and special events at a certain location like a mall or a park then you can go on that specific date to exploit the concentration of people at that time. With proper timing you should be able to get your flyers to a lot of people very effectively.
Be polite - Also, as a general tip, when giving away flyers, always try to be polite. Do not force yourself onto people to take away your flyers. Try to smile and say hello while handing those flyers out. A welcoming and polite flyer distributor will always finish giving away their flyers faster than a grumpy one that just wants to get it done with. This is the human element of flyer distribution that you must not forget. People just feel more comfortable getting a flyer from someone pleasant than someone unpleasant. It is just common sense, so try to practice some of that sense in flier distribution.
Consider any rules - Now, as a safeguard to your campaign, do not forget to ask around about any rules regarding the distribution of promotional materials in the location you are giving your flyers to. Some places like public malls and parks do not appreciate people distributing any kind of things like flyers and littering their places. So to keep yourself on the safe side, ask first so that you don't violate any kind of rules in flyer distribution.
Clean up after yourself - Lastly, do not forget to clean up after yourself in your distribution. It might be tough, but chances are good that some people will just take a glance at your flyer and throw them away. In some cases this means that they will litter the ground or place your flyers in awkward places. As a polite gesture to the people who manage that public location, always make it a point to clean up your flyers if you do see them littered around. It is only good manners to do this, and you improve your reputation with the managers of the public location as well.
Hopefully those tips will help you immensely in giving away those flyers. Remembering these tips should enable you to give away your fliers to the most people in the least amount of time while still being safe and polite about it.
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