Traffic will surely be directed towards your site or web page through traffic exchange. When they get to the page, it is important to be careful on what to show them. Whatever information included in the page must be planned and studied so that it will most probably be effective.

There are a lot of options to show in traffic exchange. The page to use depends on the type of business you want to show. There are different ways to promote in traffic exchange; and to get the targeted traffic, it is important to focus on your business goal. Assuming that traffic is already on your page, what do you want to tell the viewers?

It is possible to show a sales letter or a sales copy in a traffic exchange but you must be very careful in doing this. The chances that a potential customer would buy a product at the onset of viewing a page are very low. However, if this is your goal, then you must make a very intriguing offer. Choose a product or a service package cost that cost less but is really valuable. An example could be a $9.99 special offer that would be very useful for the customers.

It is important to start with a very low offer if you choose to make a sale through a traffic exchange. The up-selling can be done later. Make the sales page brief and simple. It must be focused and straight to the point. Tell the viewers what you are offering and what they can get from it; or why they need it. Always remember that the people surfing within the program mainly surf to generate traffic to their sites. The offer must be something that they couldn’t resist.

On the other hand, most internet marketers do not encourage selling through traffic exchange. It is better to find a way to build a list than sell within the program. Capturing leads is somehow easier than selling a product or service package. Giving out a free offer in exchange of the contact details is one of the best strategies in this matter.

In connection, focusing on capturing leads is one of the best options in traffic exchange. It would be best to gather the contact details of prospects instead of selling them stuff. To add, it is best to use a squeeze page for this. A squeeze page is a one-page web site that asks for a viewer to enter his or her personal details. It has an opt-in area and the only choices left to the viewer are to leave the page or sign up. It also goes with the bullet points of the benefits, a photo of the owner or the business logo, and a signature to add credibility.

The idea of capturing leads and building a list out of it generated from the realization that people do not really buy at the onset of seeing a sales page; but they go for free offers and even leave their contact details in exchange for it. Once you have their personal information, you can send emails at sometime, building a relationship with them. This produces loyal and continuously buying customers at some time. Traffic exchange is really a good way to promote and learn how to build relationships with the potential customers.