Keeping SEO in Mind When Writing Articles
Computers & Technology → Search Engine Optimization
- Author Todd Daone
- Published August 24, 2009
- Word count 499
The best way to attract traffic into your website is through writing SEO articles and posting them on the website. The success of article marketing requires much more than just writing SEO articles. You need to do this within a strategy. The articles that you write need to be of high quality that your readers are going to love them. This makes you accomplish your goal of implementing an SEO strategy while at the same time satisfying the needs of your target audience.
You have to bear in mind that the articles that you are writing are meant for people to read and not for search engines to display. You therefore need to display your expertise through acquiring the knowledge needed in a certain field. The best way to get this knowledge is through searching on the internet. All articles have to be related to the theme that the website covers. Avoid displaying an article about Hollywood stars if your website handles issues of computer software. However good your Hollywood article might be, it is going to drive visitors away since it does not appear to meet his information search expectations.
Never lose an opportunity to educate your audience about new and emerging issues. You need to do this using simple language that is devoid of any form of jargon. Make sure you are educating rather than confusing those who read your online content. Remember that online audiences scroll down a long list of related articles; you have to make your article stand out above the rest. Spending more time on research on what the readers are interested in is part of an effective online SEO marketing strategy.
Before you write an SEO article, you have to consider which keywords are going to drive the highest traffic to your website. Put the keywords in the article very judiciously while at the same time avoiding the lure of overdoing it. Overuse of keyword may lead to overstuffing and consequently, penalization by search engines. There is a certain percentage of a keyword which you are not supposed to exceed.
If you want to attract search engine spiders, place the most important keyword as the title of all your articles. The strategy works out in the best way if the keyword is the first word in your title. Try and get the maximum benefit from the resource box which appears at the bottom of the article. You need to write a brief description about yourself and what your work is. This will make the reader maintain a life-link with your website. As more and more people become regular visitors of your site, it is ranked higher by websites.
Another consideration is about the anchor text that you choose. An optimized link is the best tool of reaching out to more and more people on the internet. The more you remain consistent with choice of SEO keywords and quality of articles, the more you are going to be successful in your SEO strategy.
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