In recent times, social networking has turned out to be a must do activity to achieve long term success on the Internet. Almost everybody who knows how to use the Internet has an account at different social networking sites. People of every age group big or small are using numerous networking sites and creating their profile.

In fact, over the past few years social networking have become more popular in the general public. It has become one of the best ways to meet people in different parts of the world. It has helped many business owners grew or promote their business and even act as best platform to share information and generate business leads.

With the rapid growth in number of broadband connections and online users this new concept have become a dominant marketing device that in turn helped in driving business to any website and translate into sales. It has emerged as one of the least expensive and most helpful ways to boost the website ranking opportunities and attract the attention of target audience. Indeed it is playing a big role in website promotion and SEO process.

When an individual creates a website, it is not always easy to get visibility and the amount of traffic. But with the social networking, this task can be achieved in better way. Besides this, these days there are millions of websites that are easily accessible but the problem occurs when we try to get high rankings with the search engines for the same keywords. Thus, the best thing we can do is publish good articles in social networking sites after selecting some relevant topic related with the theme of the website. Focusing on the same keyword, this can be an effective internet marketing technique.

This has also become the major source of back-links. It provides a great way to generate back-links for free. It boosts website visibility at search engines, because each new back-link is a new positive point for website. Generally most of the social networking sites provide the facility of creating forums.

These forums are great source to get thousands of back-links. Now the key benefit of creating a forum signature is that- when an individual clicks on a forum that was indexed by the search engines, they will have a direct link to website from forum signature. The more post we make to different topics, the more back-links we will create to our website.

Looking at the current scenario social networking in a broad business sense is definitely best and most effective way of drawing potential clients and interest to site. Playing its role in search engine optimization process for any website, it can increase the number of meaningful hits to website. Using this form of social marketing is more effective because it draws customers in a more ethical way. Website promotion through social networking is more like a fun and one won't have to wait for the result for weeks or months.