Internet marketing is a growing trend and online success is what websites chiefly aim for. Search Engine optimization (SEO) is practiced to ensure the existence of the website in the topmost search engines, its visibility among target customers/clients, and most importantly transformation of visitors into potential buyers.

The technique of SEO is being carried out over the years and there are numerous ways to approach it. However, there baseless myths attached to it that have existed and are being followed by people unknowingly.

Myth# 1 SEO makes your website number one in search engine ranking

Search engine optimization is a constant process that helps online businesses boost in the long run. No website that has been optimized can have number one ranking overnight. There are various strategies and a different approach towards internet marketing from different persons.

Myth# 2 more hits, more profits

The primary reason to optimize the website is to attract as much traffic as you can, and thus take the profits of the company to a soaring high. However, it doesn’t really matter the number of hits your website receives in a day, what matters is that how many of them convert into sales. Therefore do not assume your task done if only the count of visitors goes up because that won’t help in adding to the revenue.

Myth# 3 just any keyword would do

You need to understand your target audience and if needed step into their shoes and generate keywords that they are most likely to enter in the search engines. The keyword forms the base for the SEO of your webpage and thus optimizing the right key phrases is desired in internet marketing. Always remember there is no point stuffing in meaningless keywords and expecting returns out of them.

Myth# 4 linking the site to various brands is good

It makes no sense if your business deals with automobiles and you use links on your webpage that associate with a fashion brand. Including links that serve no purpose except brand value does not improve the website’s ranking, instead it drives back customers. They don’t have time to see what names you’re associated with; they’re looking for products/services and if they don’t get it, they close the browser!

Myth# 5 A great web design is all you need

The appearance of course attracts a customer but if the optimization of the website has not been done efficiently, then no prospective customer will land up on the visitor’s page. A great design need not necessarily pull up your website to the top most page rankings. Do not rely on web design companies for the search engine optimization of your website as a good looking site is not what is needed to lift the sales number.

Myth# 6 Submission to search engines frequently helps

It is a one time procedure that you will need to submit your website to the directories of major search engines. Once you are listed into their records, the job is done. There is no need to re-submit the information because that may even hamper your visibility priority.

Myth# 7 SEO is done only for Google

It is universally acknowledged that Google is the foremost search engine that prevails across the world. However, there are numerous other similar sites for example yahoo and msn that index the content of your site on the same lines. Your webpage may also fall under some specific sites that crawl your content according to categories. Therefore, along with Google, begin concentrating on the target search engines to fetch the best results.

Myth# 8 If SEO doesn’t bring results in a month, it has failed

The process of SEO is an assessment that may take time. There are thousands of websites being created all over the world and in case your webpage is a bit complex it may take some months to fetch natural results. If your website is not showing up in the search engines within 30 days, it must be lacking in something that needs to be attended.

Myth# 9 Keyword density should always be 4%

One should understand that there has not been any kind of official or standard declaration of what should be the apt ratio for a website. The algorithms of search engines works in such a way that they can detect any such pattern in the content, therefore instead of working on the number of keywords, use quality keywords.

Myth# 10 SERP’s increase on adding keywords to Meta tags

We use Meta tags in order to obtain maximum clicks from search engine results page and wadding them with keywords don’t help. Meta tags need to be to the point and crisp; they should make sense and attract the customer.