ROI is the contraction of Returns on Investment. In simpler terms, ROI determines your profits and the returns against the investments you have made.

If you have an online business, you must know exactly what this means and why is it so important. You can increase your online sales figures shoot up your ROI twice the time it’s now, by winning more and more customers. The question is how can you win more customers in order to multiply your ROI? A successful business owner is wise enough to input all those methods that make every investment count. Here are some simple tips that can help you perk up your online sales and better your ROI:

Make the design user-friendly

If you want to boost up your customer list, make sure to be as user friendly as possible. Make the shopping experience a less hassle for your visitors by designing a site that’s easily browsed and explored. Don’t create a designing mess and position everything clearly by putting large images of the available products, easy search within the site, tutorials explaining the usage of a certain product, and comprehensive FAQ’s.

To prevent the bounce-rate of visitors from your site, make sure your site has a good design, for it’s the first thing a user may encounter with the maximum impact. If you are lacking traffic on your site, you might need to critically evaluate its design and update it.

Are you missing out on email marketing?

Your business tells the customer about you and the products you offer in detail but email marketing is a way of telling your customers you still exist. It’s an effective way of building strong relationships with the customers and telling them up to date about the company and all the new products and events related to the company.

Email newsletters are also a way to revive in the minds of your customers about your market presence, so the next time they opt to buy something they would be likely to consider you first. A well communicated email newsletter is a major ROI amplifying action you can take to increase your online sales. Newsletters are also more convenient and cost effective as compared to the traditional means of advertising.

Offer incentives

Offering incentives and additional benefits such as free shipping, free memberships, prize tokens, and free gift hampers work best to attract customers. Who does not want affordable goodies? So what you need to do is grab hold of this weakness of the customer by offering things relatively cheaper than your competition and see the wonderful increase it shows to your ROI.

Suggestive selling

Suggestive selling is a good advertising technique to convert your one sale to two and two sales to more. It usually uses the phrases like "would you like to try this too" or "people who bought this also bought…." Such lines will surely want the buyer to explore more and see what more they can get.

Pictures speak!

In order to induce visitors in making a buying decision and actually buying something before leaving your site requires an overall good planning and implementation. It’s a common saying that "one picture is worth a thousand words" and one of the simplest yet easiest ways to improve your sales is to show a clear picture of the product on your site. If you have only enough space on your homepage to put small photos, then create extension pages showing the product from various angles.

Visitors are very choosy while shopping online, as they have vast options to choose from, plus they need to be sure what they are seeing in the picture will be actually good in reality too! If you show a large close-up photo of the product along with other photos from different angles, the visitor will be more comfortable and satisfied in buying it.

All these tips will help you create the website your users are craving for. Higher traffic means higher search engine rankings which ultimately results in a higher ROI. If you too are a business owner having an online website that does not meet your sales expectations, please feel free to consult the professionals at SEOgp. We will help you increase your website ROI through large conversion rate.