Purchasing a diamond can be considered as the single most valuable and crucial decision of your life. The diamond has been resting in the core of the earth for billions of years and they justify the phrase, "Diamonds are forever".

Diamond purchase can leave a big vacuum in your wallets but they never fail to create a huge impact in proclaiming your love and commitment to your partner. With a little bit of patience and informed choice, you can make the best pick of your lifetime.

Making the choice of your lifetime:

Diamonds have to be chosen with a lot of care and concern. One particular help organization conducted tests on 24 online stores and 10000 jewelry stores, only to find that just 2 out of 24 sellers were honest. They provided quality and excellent customer service along with in-house expertise. They also offer their expertise in the selection of high quality diamonds for reasonable prices.

It is not just the Diamond Brands which you need to look at when choosing a diamond. You will need to closely consider many other factors which are equally important, if not more.

The selection criterion is primarily based on your requirement and characteristics of the diamond. Tested local jewelers are the key to a prudent purchase. You might want to conduct the background checks of the jewelers by deploying various methods. There are many resources online from where you can check the authenticity of a diamond seller.

How to know if the diamond which you purchase is real?

To be really honest, you wouldn’t be able to tell the difference from a genuine diamond and a fake piece of glass unless you have the experience and special equipments to analyze them. Most of the methods deployed for checking the authenticity of the diamonds and the diamond brands are not really that effective. Comparing the weights, scratching on glass, thermal conduction, seeing through the diamond are few of the methods which can be ineffective for proper identification.

As a diamond lover you want to get the best value for money. You would want to buy something which is appreciated by your beloved and the one which she will cherish forever. Diamonds with large carat size and the ones which are flawless are priced much higher than ones with a lower carat sizes. Make sure that you buy the superior quality ones only from the reputed sellers.

There are many jewelry certifications from regulatory boards like GIA, IGI and HRD and you will need to make sure that the product which you purchase are strictly accompanied by the certification from any of the boards. The certification of authenticity is available on most of the good diamond brands.

Some Recommendations:

DeBeers is one of world’s largest diamond dealers and one of the most well known diamond brands. Robbins Brothers are renowned for their wide range of diamond collections. They are very well versed with all the aspects of diamond purity and buying from them would be a great idea. They are the largest diamond dealers because they have been able to develop trust with the customers over the years.

These big dealers keep up their promise of delivering the conflict free diamonds. The Kimberly process, certificate of origin and the clean diamond act are standards that ensure that consumers get access only to diamonds which adhere to the highest ethical standards. Thus, it means that the diamonds sold by the dealers significantly of superior quality.

Antwerp is known as the world’s diamond center. 70% of the world’s diamonds come from Antwerp, in Belgium. Antwerp’s diamond brands are sold by their very own name in its famous diamond showroom called Diamondland which is the largest in Antwerp.

If you want to make that proposal a moment which she will never forget, the best place to get that diamond is from Antwerp.

If you understand these preliminary requirements of your diamond purchase, a particular brand doesn’t really matter. Dealers earmark their diamond brands after the feedback from customers with constant effort towards making their diamonds world famous.

So take some time do the background checks, use the numerous tools which are available online.