Is there any lucky dog avoiding such an awesome economy crisis? As life process becoming much faster than college life, this storm actually works like a reducer. Should we be joyful or sad?

Having been stood in front of worldwide market, fashion is by no means a lucky one. Searching on the Internet, you will find numerous news of pre-eminent brands discount their products in order to increase sale amounts. Before we go any further, I must be absolutely honest with you: even celebrities were photographed stopping in front of brand shop. Who detect a chance in this bad situation? Is there really not any exception?

I would not change my opinion before seeing this astonishing news: UGG, Australian purveyor of the chunky, celebrity-endorsed boots had been keeping an increase in sales year over year in spite of economic downturn. What makes it successful? Browsing through its Australian official website, I was caught by its signboard placed on that classical bricks. It seems conveying some fresh meaning which is both clear and vague. To be honest, I do not belong to the fashion followers’ range. I bought anything drawing my attention, rather than because of its reputation photographed on celebrities. Can we follow so many well-known persons? Can we keep crazy in their choices no matter whether we like those choices? I will answer you a "no" surely. To be ourselves seems much more meaningful!

Give me another several minutes to write something more about UGG. What makes it welcomed in such a bad situation? The reason lies in its sincere development concepts to the most extent. Coming from Australian, it adopts genuine twin-faced merino sheepskin which is undoubtedly an excellent material in keeping feet warm by repelling moisture and coldness, absorbing excessive sweats. UGG gives us a dynamic winter. Do you think so? It seems like such a wonderful material should be sold on expensive price. Based on thoughtful development concepts, UGG is sold on rather reasonable price. It may be right to say each body is able to own a pair of UGG boots. Luxurious material, ingenious craftsmanship, low price, fast delivery and warm service from the stores must be the successful secrets on UGG.

Is this brand just welcomed in this situation? Will it be eliminated after this hard time? No! Uggs are seen on everybody from New Hampshire moms to inner-city high school kids. Heel enthusiast Jess Lynn of South England shoe boutique Leokadia was interviews days ago for a globe magazine column, who said people gravitated towards Uggs which do seem comfortable and fashionable, all-weather boots!

Did you have a try on UGG boots? Why not enjoy its comfort?