Your old basketball shoes finally giving out on you? Is it time to get a brand new pair of shoes? Buying the right pair of basketball shoes is not always the easiest thing to do, and there is certainly an impact on your pocket. It is of course up to you how much of an impact there will be.

With your own research and fact checking skills you can purchase genuine basketball shoes using online wholesale companies. It is often found that in most cases you can make huge savings on the shoes that you want and get your self a real deal in the process.

The business brand name that created Air Jordan shoes, we will call them the "Big N" – you know the one they have four letters in their name, has long been known as a leader in the upscale shoe market and their shoes have been a dominant choice for consumers in the market since the 1980’s. The "Big N" themselves continue to create a big name for themselves as they did with the signing of stars such as Tiger Woods and not forgetting the early signing of Michael Jordan. They spend a great deal of money to obtain endorsements from celebrities and this obviously works well for the branding process, else they wouldn’t continue to do it.

What about the Air Jordan shoes then, Michael Jordan is not even a competitive basketball player anymore but the Air Jordan shoes are still a very popular choice for many consumers. Air Jordan shoes were an innovation in technology in the shoe industry and various improvements continue to be made and new designs offered up. The major benefit consumers are looking for is that feeling of air in the soles of the shoes which provide the comfort factor and the style and grip of the shoes is of course also a very important selling point.

Most good shoes are not cheap, however there is a great secondary wholesale market available for genuine shoes especially on the internet. The prices are very competitive and there is a great range of shoes to choose from. The majority of these sites offer up real shoes, however there are some who are running their business as a scam and offering fake shoes so you need to make sure you are dealing with a reputable and genuine wholesaler. Do not consider only the price factor when looking at the wholesale websites as they can offer you the genuine article at very much discounted prices, just because it seems cheap does not always mean it is a knockoff.

Just like with almost all other products there are rip off or replica products available, who hasn’t heard of fake Gucci or Prada handbags. So you need to take care that you are dealing with a reputable wholesaler. Do a search for sites that have the particular brand of shoes and when you find the pair of shoes that you want at the price that suits you check their website for their FAQ’s (Frequently Asked Questions). Also make sure that you check their return or refund policies just incase you are required to return the shoes for whatever reason. If they are not willing to offer you a refund of your products then there is a good chance they are selling fake shoes and are only out to rip you off. In the wholesale shoe market however there are many very cheap offers that are in fact genuine.

If you find a site that seems to offer just what you are looking for at an acceptable price, contact them and get as much information as you can from them. If they tell you their Air Jordan shoes are made in America they are definitely offering fake products and you should stay well clear. Recently there has been some spamming between competitor wholesale shoe sales websites as there is so much competition, so do not always rely on a bad comment, do some checking for yourself to see if these comments themselves are real or fake.