Traffic is the first thing to think of when planning to have an online site or to start an online business. It is the technical term for people that shall be sent to the sites or web pages; they are the consumers so it is important that they see your site or web page. They are your potential customers. Driving traffic to your site is significant to your online business, and traffic exchange is one of the fastest, easiest, and most cost effective ways to direct them to your site.

There are currently a lot of traffic exchanges to choose from and most of them have free and paid memberships. It is wise to sign up for free to give it a try. You will be ready to direct traffic to your site or page in a few minutes or even in a few seconds after joining. Once your account is ready, add the site or page you wish to show to people; then start surfing other sites within the program.

Everyone within the traffic exchange program is helping each other while everyone wants to show their sites or web pages. You help each other by being the traffic sent to each other when viewing sites within the program. While serving as that traffic, you earn credits for every page you view; which goes the same with the other members within the program. These credits are like tickets to send traffic to your sites or pages; where 1 credit means 1 traffic. So, you can even decide on how huge the traffic must be directed to your site.

As discussed, people will surely see the web page you added in the traffic exchange program. However, almost all of them are your fellow internet marketers who primarily aim to earn credits in order to direct traffic to their sites or pages; so you need to show an alluring site in order to make them stop for a moment and give some time knowing more about your business. It is important to remember this fact within traffic exchange so you can do some adjustments to the page that you are showing within the program. Imagine the snobbish attention of your viewers and think about what things catch you attention.

The page to show in a traffic exchange is called the landing page, which represents the page where the traffic lands on. The basic parts of a page to show within traffic exchange are the headline, bullet points of benefits, photo and signature of the owner or company logo.

A landing page could be a splash page or a squeeze page. A splash page has a link directing the viewer to your site, and a squeeze page has an opt-in form where people can leave their contact details such as name and email addresses for a newsletter subscription or to take advantage of a free offer.

Traffic exchange is a very powerful internet marketing tool and it can really help you reach your dream of success in your online business with proper strategy.