The great thing about living in Australia is that it is full of individuals. No two Aussies are the same, and you certainly see some extra special characters out there from time to time! It doesn’t take a genius to realize that these differences do matter, yet most Australian car insurance companies continue to view one customer as completely interchangeable with another.

Very few car insurance companies out there that make you feel like more than a number. It’s very frustrating! Even though you’re a unique person with a unique driving profile, your insurance company treats you like one of the mob.

It’s hardly a surprise that most customer relationship scores for car insurers are utterly depressing—you know they just don’t care about you as a person. They are chained to an industry-wide preference for speed and cost savings over quality customer relationship. Even worse? They pass on business expenses to you as a higher premium, despite their lousy customer service and regardless of your real risk profile as a customer.

What if there were companies that did care about you as an individual? If there was a company that made an effort to differentiate between people, what would that look like in practice?

It may seem hypothetical, but in fact there are examples of these companies out there. They are actively using every tool at their disposal to cultivate a deep customer relationship by asking more about you instead of treating you like a clone in a crowd. As a result, they can offer you personalised pricing and more personalised service.

Wouldn’t you like a more personalised service experience from your car insurance company? If you’re a bit wary of what that might look like, don’t worry. This isn’t about constant phone calls or badgering for a customer survey.

Instead, it’s about customization. The technology exists to provide in-depth customization of your car insurance policy quickly and easily. It can even be done online, just like a regular car insurance cover quote.

The difference lies in the questions these Insurers ask. They are much more than the basic name, address, age, and accident history you may be used to. Instead, these questions are designed to form a clearer picture of you as an individual driver instead of shunting you into a one-size-fits-all quote. They may feel a bit more inquisitive, but they truly create a better, more accurate risk profile.

This more accurate risk profile enables these select few companies to offer you a more personalised premium level. They know about your parking habits, and can reward you for being a safe parker. They know your driving behaviours intimately, and can offer you car insurance cover tailored to give you the best fit at the fairest price.

It is a little unique, which is why these companies stand out from the car insurance crowd. Yet you’re a little unique as well, and you deserve better than to be treated like a random number. Stand out from the crowd, and seek out an insurer that can stand out, too.