Blog marketing is one of the most effective ways to promote goods and services on the internet today. Commonly referred to as business blogs, these sites are able to capitalize on their versatility and ability to interact with visitors to the site. Whether you're involved in affiliate marketing or are promoting your own products or cause blogs have proven to be very effective online marketing platforms.

If you are looking to start you own business or perhaps already have one you may want to consider using a blog as your primary business site.

Let's look at 5 reasons why blogs are so effective as online marketing platforms.

Feedback

One of the most valuable aspects of blogging is the feedback you can get from your readers who leave comments. This form of market research is gold to any online business looking to succeed and grow. By simply posting questions and asking for comments the site owner can gain valuable insight that can be used to improve both the blog and the business.

Search Engine Ranking

Due to the freshness of the content most blogs offer search engines visit more frequently as do the readers. This results in a higher ranking for the blog with the search engines. This increase in ranking will then bring more visitors and this cycle will serve to again further boost the sites ranking.

Give and Take

The give and take nature of a blog leads to a learning experience for both the readers and the site owner. The exchange of ideas and information benefits everybody who participates by expanding their current knowledge base of the topic being discussed.

No Time Sensitivity

Both posts and comments are timeless from the standpoint that they can be read and responded to over a delayed period of time. The need for 'real time' responses is neither expected nor required allowing all participants to engage when it is most convenient for them.

Site Adaptability

Due to the give and take nature blogs offer between the site owner and the reader it is easy to adjust or adapt to the whim of the readers. If posts are intriguing readers will let that be known and encourage more of the same. If however information or comments are not well received or unpopular the feedback will allow for adjustments to be made accordingly.

After reviewing the 5 reasons above it is easy to see why blog marketing is both effective and popular. Whether your primary focus is affiliate marketing or perhaps offering your own goods and services business blogs can effectively accommodate your needs. So if you want to start your own business online you would do well to consider using a blog as your primary business site. The ease of use and the flexibility a blog can offer will likely make your online business experience more pleasurable and financially rewarding.