Adidas is a sport brand that stands as a "pace-setter" in the camp of sporting goods throughout the world all the time. Great success and joy hit this one-hundred-year old brand continuously. It is exactly such an excellent sport trademark that makes huge contributions to the world-wide sport cases. Under its innovation and leadership, more and more splendors are presented in sports ground.

When Adi Dassler—the founder of Adidas made up the first sneaker for athletes who would participate in the Amsterdam Olympic Games, the history and fate of this brand had been connected with the greatest sports meeting firmly. It has been chosen to be the official supplier of Olympic Games over three times. When this world-wide game was held in Athens, it provided equipments for 26 items (the whole items account for 28). Honestly speaking, it is definitely international sport competition that offers the best stage for Adidas!

Both the founder and subsequent successors hold the ground of providing players with the best products to assure them to achieve higher and higher achievements. To some extent, Olympics give it the best base to inspect its quality. When it shouted out a slogan of "impossible is nothing", it astonishes the whole world absolutely. The Olympics, the World Cup, NBA and gold medalists all become the most effective and reputable publicizing methods! A legend is created on Adidas!

It is difficult to imagine such an excellent brand experiencing a hard time. The marketing policy of specializing in sneakers fails because of not recognizing a new trend is set by jogging shoes. A higher projected gross sale and undervaluation of the market competition result in a serious challenge of its status and being replaced by Nike in the late of 1970s.

This period is hard for Adidas absolutely. Its popularity slows down from 5000 to 50 according to a published report that showed how many people still wore its shoes. After careful consideration and search, it began to be engaged in the new tide finally. Although it was a little late, its new line of jogging shoes was still favored by numerous people. A pop of bright color and modish styles are added into its new line. Its reputation on sport territory had been founded steadfastly after all, which worked much in its new appearing. However, this did not help Adidas to break away from the depression period completely. The up-and-coming star of Nike had caught most people’s eyes and was challenging it continuously.

Adidas began to slow down more after around one year. Called upon by spirit of "impossible is nothing", the operator turned to Asian market resolutely. It is definitely here that calls forth another of its legend. Basing on "serving athlete" continuously, it blends the most fashionable styles and colors into its line. People, whether they are professional or amateur are photographed wearing these comfortable and universal shoes. A serious of great success hit Adidas in the future year. Beckham, Allen Iverson and Chinese basketball player of Yao Ming signed a contract with it to be spokespersons successively. It purchased the company called Reebok and obtained the brand of Rockport. Adidas-group is founded at last. Its splendor can be proved on the Beijing Olympics in 2008. Adidas comes back the market of World-wide sport games again!

The logo of shamrock may seem beautiful and just a symbol of fashion for most of people; however, its original meaning is connecting the three main continents in the world. It has achieved nowadays. "Nothing is impossible" is proved perfectly on it!