Getting customers to your site is the most important part of an Internet business. Great products and services are important but if your prospects don't know about you they're not going to buy your offerings. In order to have a successful Internet business it's important that you put your name out there as the best there is. Remember the old sales saying "People buy from people" still applies. Internet shoppers are no different than dirtworld shoppers - they need to trust you before they'll start parting with their money. Because there's no face time on the Net you need to be judged by your knowledge and expertise. Writing articles on subjects within your field is a good way to build your reputation.

Many Net gurus are promoting the importance of articles as aids in search engine optimization, but their real importance is in getting you noticed. Well written articles with good information value will enhance your reputation as being knowledgeable in your field. By publishing your articles on some of the many free article directories you can achieve two things. Firstly you'll build your web presence and enhance your reputation but at the same time you'll be promoting the popularity of your website by building back links from the articles and directories to your website. The bonus is that these backlinks also improve your site's ranking and make it more visible on the web. As most people use the internet to find information delivering the right information to them via articles in your site will increase your popularity and website traffic. With more traffic, your sales will grow. More sales turn into more profit.

There has been an increase in the importance of well written, informative and keyword rich articles for content of sites as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more people will be going to your site for information and research.

Well written articles will also boost your site's reputation. If they are filled with information you will be regarded as well informed and an expert on the subjects that you tackle. Your articles must be well researched so that they are credible and people will trust you. When you have gained their trust, they will always come for you for their needs on that subject. Well written articles full of content and useful information will help in building your list as more browsers will be encouraged to subscribe to your list. When they have read the samples of your contents in your sites, they will be intrigued as to what will come next. Subscribing to your newsletter will offer them a glimpse of what you have to offer next.

In this regard you should write articles (or commission them) to address subjects that are closely related to your business. The most searched for topics are tips, guidelines, methods, manuals and such. If you provide these articles you'll become regarded as an expert in your field. This will encourage traffic to your site where you can encourage visitors to subscribe to your list.

With an opt-in list you get the opportunity to build trust amongst your subscribers who have permitted you to showcase your knowledge, expertise, and products or services to them. Most shoppers do not buy on the first visit but need to be made comfortable before they'll part with their money. Opt-in marketing is a low cost strategy that is not too time consuming. It is the preferred method of those of us who are trying to establish our Internet businesses on a shoestring.

Opt-in marketing uses your list of subscribers as recipients of your marketing emails which will contain the materials you want to share with your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them interested. The best way to do this is to provide fun, entertaining and informative articles.

If you provide your subscribers with the answers they need, they will be happy to continue receiving your newsletters as well as other promotional materials to keep them well informed. They may even forward them to other people when they find articles particularly interesting.

You should provide links in your newsletter so that non subscribers can subscribe easily and you'll get to build your list even further. Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. Good content on your website and in your newsletter is your best advertisement.