Shrink Wrap Systems are a Retailer’s Best Friend
- Author Eric Weinstein
- Published March 5, 2007
- Word count 449
There are some things that all retailers, no matter what their size, should have. There are the obvious things like cash registers and open signs, racks to display product and security systems to monitor customers and staff alike. But who would think of a shrink wrap system as a necessity for retailers? Shrink wrap systems are a perfect for all retailers for a variety of reasons; from repackaging returned merchandise to packing bulk product for resale. But what is a shrink wrap system?
Shrink wrap systems come in a variety of size and configurations, depending on the quantity and speed. Some systems are completely automatic and very expensive, while others are more manual and more affordable for every user. Shrink wrap systems in use today are comprised of a sealer, heat gun and a roll of shrink film. The key to an effective shrink wrapping is the shrink wrap film. Shrink wrap film is sold in rolls of varying widths, lengths and gauges. The higher the number gauge, the thicker and stronger the film is. When the film is heated up with the heat gun it contracts and shrinks to fit whatever item is inside.
Shrink wrap systems are easy to use: first, turn on the sealer and allow for the heating element to heat up to optimal temperature. Next, insert the item to be sealed into the shrink wrap film and seal one end and then the other. Turn on heat gun and run hot air across film and watch it as it shrinks to fit snugly around the product. Now you have an item that looks like brand new and is ready to be put back onto the shelf.
The reality is that there are many uses for a shrink wrap machine in a retail store. Many times a customer will open merchandise and then return it to the store for a refund or a credit, but what happens with the returned goods? Instead of letting it sit in the back room, shrink wrap systems allow for quick and easy repackaging. Another great use for shrink wrap systems is to buy product in bulk and repackage it for resale. Buying items in bulk is an economical way to make extra profits and with a shrink wrap system there is no limit to what you can repackage and sell for extra cash.
Shrink wrap systems are a smart addition to any retail operation. They are easy to use and with many uses that will add value and efficiency to any operation. That is why most retailers are finding out that Shrink Wrap systems are not just a convenience, but also a necessity for any successful store or business.
Eric M. Weinstein is the VP of New Business at Specialty Store Services, a leading business to business provider of Shrink Wrap Systems and Retail Store Shelving and Supplies.
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