Why You Should Be Using Blog Entries Instead Of Testimonials
Computers & Technology → Blogging / Forums
- Author Andrew Wroblewski
- Published September 27, 2005
- Word count 341
Testimonials have been the main way business owners have been able to add credibility and trust to their businesses for brand new prospects and perspective customers to feel more comfortable when making a purchasing decision. Now, with the wide spread acceptance of blogs and blogging, webmasters can use their blogs as a new and superior method of exhibiting and enhancing those testimonials. Here are 5 examples of what I mean:
Give your clients/customers the opportunity to publish their own blog (on your site) instead of just giving you a
testimonial. The blog would include regularly updated entries of how the customer is using your product to improve their life. You could give customers a fr-ee product or a rebate in exchange for them publishing it on the blog.
See if your customers/clients would be willing to write blog entries about goals they have reached using your product, the positive emotions it's given them, the fears and worries your product has taken out of their lives, how bad their lives were before they bought it, how it has helped other people in their lives, etc.
Your customers and clients could update it daily, weekly or monthly, depending on how frequently they use your product(s). You could publish the blog entry right in your ad or link directly to the blog itself. You could either provide the people with blog space for writing the blog or have them e-mail you the blog entries for you to publish yourself.
You can make the blog extra persuasive and credible by also including customer's personal profile, pictures, online video of them using your product, net audio of them talking about your product, even scanned handwritten letters. Today's easy to use technology makes these suggestions (and many others), simple to implement.
A blog would likely outsell the common, age-worn testimonial because it's updated on a regular basis and reveals more personal information about the client/customer. A blog is considered more personable which would make people more apt to read it and believe it's legitimacy.
When not on his soapbox, Andrew Wroblewski is doing battle with the thousands of spyware programs that can affect you via his ant-spyware and spyware removal website: http://spyware.pcwash.com where you can get a free spyware scan of your computer system.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- How to Turn E-Scrap for Cash
- 100+ Brilliant Informative Essay Topics and Writing Tips
- How Do You Get to the Setup Wizard on a Brother Printer?
- Expert Tips For Implementing Contract To Hire Recruitment Solutions
- The Ultimate Guide to Dental IT Support Services by LA Dental IT
- AWS Automation Tools For Disaster Recovery
- Is Blogging Dead? Why you should ( still ) start Blogging in 2024
- The Ultimate Guide to Choosing the Right HR Compliance Solution for Your Company
- Local SEO Services – Boost Your Business Locally with Effective SEO Strategies
- How AI Can Help Automate and Improve Keyword Research
- AI Uses to Generate Written Content
- The Ultimate AZ-900 Azure Fundamentals Study Guide
- Unlock Your Creativity with Google Bard: An LLM Chatbot Tool
- The Pitfall of a 'Woke' Chat GPT and Why Elon Musk's xAI Could Be the Game Changer
- What is the Best Blogging Platform?
- What are the Best Free WordPress Plugins?
- How to Choose the Best Niche for Your WordPress Blog
- 10 Tips for Maintaining a Successful WordPress Blog
- What are The Most Important Pages to Include on Your New Website?
- How to Make Money by Creating a Content-Filled Website
- What are the 7 Things to Avoid at All Costs with WordPress Blogging?
- What are the Secrets of Writing Killer Blog Posts?
- What are Common Sense Guidelines for Using WordPress?
- How to Optimize and Speed Up Your WordPress Blog
- What Makes WordPress an Incredibly Powerful Blogging System?
- What Are the 10 Scariest Things About WordPress Blogging?
- How is WordPress the Best Choice for a Website?
- What Do You Need to Know About WordPress Security?
- How To Be More Successful At Blogging To Make Money
- How to Use a Security Checklist to Help Keep Your Blog Safe From Hackers