Declaring an Authentic Niche Market
Business → Marketing & Advertising
- Author Molly Gordon
- Published March 11, 2006
- Word count 459
niche … 1. A recess in a wall, as for holding a statue. 2. A cranny, hollow, or crevice, as in a rock. 3. A situation or activity specially suited to a person’s abilities or character. 4. Ecol. a. The set of functional relationships of an organism or population to the environment it occupies. b. The area within a habitat occupied by an organism.
The American Heritage Dictionary, Second College Edition
For years I struggled with the concept of niche. I knew that choosing the right niche market was considered essential to business success, yet for me, as for many professionals, choosing a niche felt like the kiss of death.
When we dig in our heels against choosing a niche, we are probably responding to the first two definitions above. After all, who wants to do business in a hole in a wall or in a tiny, rocky place? If you believe that defining your niche market means choosing a hard, cramped, and confining space, no wonder you resist.
People who bring their heart and soul to their work will resist niche marketing that tells them they must restrict the ways in which they offer value to the world. The good news is that choosing your niche market will do exactly the opposite: it will free you to be the biggest, most authentic, and most complete offer possible.
Consider the third and fourth definitions of niche. When you look at niche in this light, you will see that your perfect niche market is that location or domain in which you are most readily accessible to the people who are most likely to benefit from (and thus value) the offer that you are and in which you are simultaneously most free to exercise your brilliance.
Your niche market is the place in which you have a natural competitive advantage because you occupy the right place in the right ecosystem.
A good niche market is one in which:
-- You are highly visible and easily accessible to the people who are most likely to benefit from your work, including prospective clients and customers, prospective collaborators and partners, and others with whom value-adding activities are most likely to be mutually beneficial.
-- You can employ the widest range of your talents, skills, and training (your offer.)
There's a paradox in naming your niche market. When you give people a category to put your products or services in, it is easier for them to get a handle on what you do and to remember it. It's also much easier for them to appreciate how you differ from other professionals in that category. In other words, by putting yourself in a category, you can also make yourself stand out because you distinguish yourself from others in that category.
Molly Gordon, MCC, is a leading figure in business coaching, writer, workshop leader, and a frequent presenter at live and virtual events
worldwide. At [http://www.authenticpromotion.com/niche-marketing/index.html](http://www.authenticpromotion.com/niche-marketing/index.html), you can join 12,000 readers of her Authentic Promotion® ezine to find more sound advice on small business marketing.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Why Gold Remains a Safe Investment in Kuwait’s Changing Economy
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- How AI is Revolutionizing Marketing: A Game-Changer for Online Marketers
- Exploring the Impact of Marketing Strategies on Public Image: A Case Study of Epson and Prince Andrew's Challenges
- The Power of Persuasive Copy: Techniques To Boost Conversion Rates
- The Role of Content Marketing in Building Brand Awareness
- Are Gucci Bags Made of Animal Skin?
- What is the digital marketing strategy that tracks users across the web?
- How AI Can Elevate Your Sales Strategy
- Mastering Content for Content Marketing: Tips and Strategies for Online Marketers
- How Staff Augmentation Can Fuel Your IT Success
- Best AI Tools for E-commerce: Revolutionizing Online Sales with Smart Automation