Major Trends in Click Fraud
Computers & Technology → Search Engine Optimization
- Author Nathan Rodnay
- Published November 29, 2009
- Word count 393
Click fraud has become a menace in the Internet Marketing Industry. Click fraud is such a simple process that made many ways to mess up the pay-per-click system. The simplest way to do this is your competitor's will have someone to click on your ads so many times. As a result, you will pay bill to search engines or ad agencies as per number of clicks besides your campaign scope reduced.
In a step to counter click fraud, Business.com, Google, Yahoo and Microsoft are approved by IAB in search audits for the first time. It is a significant development, as the three major search engines have more than 95% of the search market.
IAB also released Click Measurement Guidelines that explain how to define and evaluate suitable clicks from fraudulent clicks and how to remove fraudulent clicks. These guidelines also provide parameters to the companies for truthful business through Cost-Per-Click advertising.
With the increase of vigilance on click fraud, Q2 fraud rates dropped by 3.5% compared to previous year, according to Click Fraud Index provided by Click Forensics. Q4 of 2008 recorded the highest rate of global click fraud with 17.1%. However, the two quarters of 2009 i.e. Q1 and Q2 have seen a reduction consecutively. Q1 and Q2 of 2009 recorded 13.8% and 12.7% of click fraud respectively.
According to the report, during Q2 2009, Click fraud traffic from sophisticated sources and scripted programs increased. This included growth in publisher collusion fraud on ad networks. In Q1, fraud from malicious scripted programs increased. Unlike botnets or malware, these simple JavaScript programs execute on a page view or site visit. Ad networks were especially vulnerable to these attacks during the quarter.
In Q1 2009, Canada, United Kingdom and Germany are the originating countries for major share of click fraud other than U.S.
However, according to Anchor Intelligence, a similar source reported contradicting numbers that depict an increase in click fraud. The report expects 2009 to see more click fraud despite best efforts.
Click fraud is becoming the bane of Internet advertising. The fact that, click fraud may have been as high as $4.35 billion in 2008 if none of the fraud is detected, signifies the urgent need to address the menace. Though some may think that acting against click fraud is against the benefits of search engines, every party involved in the Internet Marketing Industry should do their part to eradicate click fraud.
Marvist Consulting Private Limited offers Internet marketing and Internet marketing research services to clients globally. Marvist Consulting is recognized as a premier offshore Internet marketing consultant that offers result-oriented services. As an Internet marketing India based provider, we have helped businesses in North America and Europe seeking expert SEO India based consultants.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Why is SEO for businesses on the Wirral important
- Search Engine Marketing: Unleashing Its Power for Your Business
- How SEO Can Improve Your Business?
- Mastering the TikTok Algorithm: 15 Strategic Tips to Amplify Your Video Views
- SEO Myths - Separating Fact from Fiction and Avoiding Common Pitfalls
- How To index Your Backlinks Using Twitter
- The Advantages of Outsourcing Your Payroll to ADP Payroll Processing Services
- Find Your Perfect Job or Top Talent with Premier Staffing Agency
- Connect Printer to WiFi: Step-by-Step Guide for Seamless Printing.
- Will AI Replace SEO?
- Artificial intelligence and its role in SEO positioning
- Navigating the SEO Landscape in Dubai: Key Considerations When Hiring an SEO Expert
- How AI Can Help Optimize Content for Voice and Visual Search
- How Can AI Help Automate and Improve SEO with Link Building?
- 7 Common SEO Mistakes That Companies Should Avoid at All Costs
- What is Free Online Reverse Image Search and Its Benefits - Full Guideline
- How to Make Money With SEO
- The Crucial Role of SEO in Content Discovery
- How do I apply SEO to my Google site?
- Top UI/UX Myths Debunked in Detail
- High-Quality White Label SEO Reseller Services
- Exploring Digital Marketing Trends in 2023
- What is web accessibility and how to make your small business website accessible
- Shield Tunneling: Air-Cushioned Slurry Balanced Shield Machine
- Reno SEO Uncovered: The 10 Essential Factors for Online Success
- What Are The Steps To Optimize A Dental Website To Increase Its Traffic Rate?
- Why UI UX Design Matters for Your Website's Success
- Digital Marketing
- Get More Business as an Electrician with Vancouver SEO Agency's Certified SEO Experts
- Priorware Solutions - Delivering High-Quality Custom Software Development Services in the USA