Social Networking sites have always been given an importance and are vital to improve the SEO of your website. They play a significant role in improving your website ranking in various search engines. Your website ranking totally depends on the effort you put into SEO, if you put more effort your ranking will be more better on different search engines, as a result which will benefit you in terms of huge web traffic.

Though, you have already used many social networking sites, but still you may not be sure how much those social sites can be helpful to increase your website ranking. There are several popular social networking sites such as – Facebook, Myspace, Twitter, Meme.yahoo, Hi5, Orkut and many more. LinkedIn is one of the best social networking sites that has created a buzz on internet. LinkedIn is a professional site you should really take an advantage of, as because of the professional profiles created on it has made that site very informative and due to that the website has achieved a phenomenal ranking in a very short time.

Using your LinkedIn account to improve your website’s SEO is incredibly easy. Let’s check out the simple tricks you can use to improve the SEO of your website. But, before that if you don’t have a linkedin account, I suggest you to get a LinkedIn account immediately.

Trick No. 1 – Using Links and Anchor Text

I know using anchor text and links may seem to be simple and common but it is extremely important to improve the SEO of your website. Bearing in mind that several search engines like Google pays a critical attention towards anchor text to rank the websites. Creating links to your several websites will potentially result in profitable backlinks and this is the main reason why you should make use of specific and relevant keywords for anchor text.

On your LinkedIn profile page you must use a specific keyword as an anchor text to link your website. Avoid using the names such as ‘My Website’ or ‘Steven’s Blog’, but instead of that use the best keywords that describes your site.

Trick No. 2 – Focusing on Relevant Keywords

It is extremely important that you should focus on using creative and relevant keywords while creating your LinkedIn profile. While writing your profile you need to include a headline, a summary, your past and current job information and personal interests. Don’t create a confusing profile, keep it simple, clean and with rich relevant keywords which will specify your website or blog whatever.

Trick No. 3 – Building your Professional Network

Adding connections to your professional network on LinkedIn will effectively make your website more visible. Especially, when your goal is to increase the SEO of your website, adding more connections to your linkedin account will increase your website’s visibility on LinkedIn site, which means indirectly you are increasing your own website visibility on internet.

Trick No. 4 – Customizing Your LinkedIn Profile URL

LinkedIn provides an opportunity to their members to customize their profile URL. LinkedIn gives you a complete freedom to change your profile URL to your own name, Name of Your Company, or the name of your own Website. You can use whatever fits best to increase your website’s visibility and improve the SEO of your website, which will take you long way towards success.