Corporate Gifts – To Give or What to Give!
Business → Marketing & Advertising
- Author Michiel Van Kets
- Published December 7, 2009
- Word count 708
Corporate Gifts are used for two purposes. The first being that they act as a reward to your clients or staff, allowing both to feel an appreciation on the part of you, as the business owner, for their service or custom. The second reason is to act as a subtle form of reinforced branding and marketing as with many promotional items not only will staff or customers use the products but potential clients do as well.
The following are two things to consider when deciding on what kind of corporate gift you want to give.
The Item:
You need to make sure that the item itself is suitable for the group you intend to give the item to. Not only to ensure that the item is appropriate but to consider what the message is that you want to include with the item. There are a huge variety of corporate gift options on offer, perhaps more than you ever imagined and you are sure to find the perfect item for the intended group you wish to show your appreciation.
Some of the more popular choices currently are:
Parker Promotional Pens: When using a gift that has its own branding, such as Parker, you are showing to those you are giving the item that the gift is of some value in itself. When you purchase from a corporate gift supplier you will find that costs of such items are still very economical as they have greater buying power than you may perhaps have. This creates a further illusion to the receiver that the gift may in fact seem much higher in value than it actually is depending on where you get the promotional pens from.
Engraved Keyrings: With these you can engrave the message or information that you want and you will often find these are an inexpensive option that is useful to both customers and employees. Many times you will find that they will come in a gift box as well making them all that more special.
Branded Wine Glasses: This is a very popular choice for customers or employees. Making a very elegant statement and of course being a very useable item to which ever group you are targeting with the gift, all the while being branded with your required message.
Desk Clocks: Again a very useable gift perhaps more so to customers with your message and contact information subtly included on the clock. This item perhaps taking up a place on the desk of your customer which gives them instant and easy reminders of your service or product as well as telling the time!
When to give Corporate Gifts:
There is no right or wrong time to give gifts and you will find that they are greatly received at all times of the year. However, for a promotional aspect you want to make sure you get the maximum benefit from the gift giving that you can. Examples of when to give gifts would be if you are celebrating a particular aspect of your business such as a product launch. Christmas and New Year are perfect options. Special events such as conferences or to employees at any team building events.
There are other factors to consider, as well as decisions that will need to be made regarding what it is that will appear on your corporate gifts. Generally you will find that a reputable promotional product supplier will help you in these aspects to ensure you are obtaining the right corporate gift as well as getting the maximum benefit from the message or information you wish to include.
Corporate gifts are available to suit all variety of budgets. Perhaps the best way to start with the search for your perfect corporate gift is online. Take a short time to familiarize yourself with some of the amazing options available and then start the planning process to what will be perfect for your purposes.
In making your final choices it is worthwhile getting the opinion of the experts. If you are not sure if your choices are exactly correct for your target group ask the corporate gift supplier for their advice. Any customer service based business will give you as much assistance as you need to find the perfect gifts.
Michiel Van Kets provides article services for Douglas Gregory, owner of Promotion products, an Australian specialist of promotional items and corporate gifts. Find products ranging from promotional workwear and printed T-shirts to branded lanyards.
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