AdWords management is incomplete without tracking the performance of AdWords marketing campaign launched by you. Find out information about how to keep track of the AdWords performance for clean AdWords management.

Investing in AdWords marketing campaign is one of the best strategies to expose your website to targeted audiences. However, it is important to manage the AdWords campaign and one of the important aspects of AdWords management is to keep the track of AdWords performance in different possible ways. By opting for various AdWords performance tracking methods, one can add value to AdWords management for bringing in right modifications. Here are few tips to help you in this direction.

Conversion Tracking

Google offers a free AdWords performance measurement tool in the form of conversion tracking. In a general sense, conversion tracking refers to the number of customers an ad brings for the business. One can learn to monitor the conversion tracking during the AdWords training program. By keeping track of the number of conversions, one can give higher priority to the ads that have been capable of adding good number of customers to the business.

Keywords Tracking

Keywords play significant role in enhancing the success rate of AdWords marketing campaigns. As it is important to target different keywords and phrases, it is equally important to track the performance of each keyword. By evaluating the performance of each keyword, you can make more use of those keywords that have been repeatedly used by the customers to visit your website and make a purchase.

Views Per Important Pages

Keep track of the pages of your website that are more frequently visited by the visitors through AdWords campaigns than other pages. This will help you to make the regularly visited pages more useful for the visitors. At the same time, this will help you to improve other pages of the website so that they can also be made more visible through AdWords ads.

Some Other Useful Tips

You can also create and track the pages like 'Thanks for your purchase' and 'Thanks for contacting us' to keep track of how many visitors contacted you through AdWords ads.

An AdWords tracking page can also be created for the users who sign-up with your websites or the newsletter subscription service.

By following above-mentioned AdWords tracking methods, one can actually keep track of the most important entity and that is returns on investment in AdWords.