Need More Time? Consider These Brands of Watches

ShoppingFashion / Style

  • Author Jesse Kelly
  • Published December 12, 2009
  • Word count 797

When you think of watches, what brand names come to mind? If you are like most people, you probably can quickly pull up the names of some very high-end quality watchmakers and some very popular and populist watchmakers. In fact, chances are good that your list of watch brands included names like Timex, Cartier and Bulova. Brands such as Invicta, Movado or Croton may not as easily come to mind, but these brands are among some of the most fashion-forward, quality watches available today. What brands should you consider if you were looking for a high-quality, stylish watch? Check out these names for your watch-shopping pleasure.

Invicta

Under the management/guidance of CEO and President Eyal Lalo, Invicta has stepped to the forefront in the fashion watch world. Featuring watches for both men and women, Invicta is the name to look to for timepieces that stand out. The company is well-known for both innovative design and high quality workmanship, and it shows throughout their lines, from the top of the range Emperor line to the much-more-reasonably-priced Lupah Revolution.

Invicta’s designs run the gamut from traditional and classic designs for dress, casual and sports wear to funky, fun fashion watches like the Baby Lupah collection for women, which features seven interchangeable leather bands in colors like lime green and hot pink. The luxury Pro Diver collection speaks the language of Swiss clockmakers, featuring back windows to show off the clockworks inside and "complications".

Stuhrling Original

Stuhrling was founded by Max Stuhrling in the late 1800s. The original Max Stuhrling was a Swiss clockmaker who designed and built watches and clockworks for big names in the watch making industry – and allowed them to put their own names on his designs. There’s a legend that Stuhrling broke his hand in a dispute over financial matters with one of his clients, which should have destroyed his ability to do the fine work for which he was well-known. Instead, he continued to produce fine watches and clocks – but in reality, it was his 11 year old son who was doing the work, having been trained by his father to carry on the tradition. The company was established by that son, and has continued to make the finest quality Swiss timepieces, priced for the moderate market.

Stuhrling Original creates beautiful, timeless designs that feature high quality Swiss movement and bold designs for men and women. The prices fall into the moderate price range, and the quality is top-notch.

Chase-Durer

Chase-Durer is a relative newcomer in the watch-making world. Founded in the last decade by film producers Brandon and Marianne Chase, the Chase-Durer name quickly has become synonymous with high-quality, accurate timepieces that are stylish and durable. Marianne Chase originally wanted to create a line of watches that catered specifically to the needs of pilots. She began by commissioning research to learn exactly which features were most important, and sought out craftsmen who are expert at design and workmanship to create a line of watches based on all the most important features needed by flyers everywhere.

From the start, Chase-Durer watches were immediately adopted and hailed by pilots around the world. It didn’t take long for their popularity to spread beyond the flying world. The quality and durability of their watches coupled with the fashion-forward design represented in styles like the Men’s Cloud Chaser Diamond watch has made the Chase-Durer name one to be reckoned with.

Croton

The Croton Watch Company is a family-run business founded in 1878 in Switzerland. The Croton family continues to run the company along the traditions established by its founders – attention to detail, quality workmanship and accuracy of the timekeeping movements. While Croton makes watches of all styles and kinds, including dress and sport watches for men, the collection that really sets the company apart is their many lines of men’s casual watches. Those watches feature bold styles, unexpected colors and unusual material combinations that make Croton watches a cut above the usual watch.

One of the most unusual and striking Croton watches is the Automatic Genuine Stone Accent Skeleton Dial watch, which features an exhibition back to give a peek inside at the actual works, and a skeleton face with a cutout to show the works from the front. The face is made in a choice of tiger-eye, malachite or opal. It’s a truly stunning watch that is representative of the style and quality of the company’s standards.

There are other names to watch as well – Android, Movado, Swiss Legend, Renato – and each has a unique story and style that is easily distinguished from the rest. If you are looking for a timepiece that features high quality workmanship and remarkable design, look beyond the usual suspects and find a designer that you love.

Jesse Kelly is a freelance writer who writes about style, fashion and shopping, often offering tips and advice about home shopping.

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