A successful e-commerce website is all about converting visitors into sales. This is deliberated by the conversion rate. Conversion is the key to a successful online business. Improving your conversion rate is a cost effective way to get more revenues, without the need to attract new visitors.

Apply the following business strategies to increase your website’s conversion rate:

Sell products from great value at competitive prices. By offering a free trial and a refund policy you will establish trustiness. Customers are more likely to purchase a product when they know what value they’ll get for their money. They are even more likely to return if they enjoyed the quality of the customer service rendered to them. The good news is that there are companies such as http://live247support.com who can assist you of the customer support aspect of your business as you engage yourself into another venture thus allowing your company to grow even more.

On another note, If you want to increase sales and add more richness to your products, offer customers something of value as a bonus to make it more irresistible for them to make an order. The more bonuses you add, the greater the chance is to sell the actual product. Some people will purchase your product only to receive the ‘free’ bonus.

Fast loading web pages are crucial if you ever want to make sales on the web. If your website doesn’t load fast enough, many visitors will go away without even taking a look at it. Make sure that your webhost provider delivers a fast and a reliable server.

However if a website takes a long time to load, make sure that the top of each page contains interesting products, because that‘s the first part visitors will see.

Make sure that your website has an attractive design and an easy navigation. Make the ordering process easy for your customers. An indication of how effective your system works is the ratio of left shopping baskets compared to completed orders. If this ratio is higher than ten percent, then it indicates that the online ordering process needs to be optimized. If necessary hire a professional web designer with programming knowledge.

Further check that all the links are in a good working condition. Broken links to internal or external web pages happens too often. They cause you also a lower ranking on the search engines.

Do not pack too much products into your site. This causes visitor only to get confused and lost as what to buy. It is important to limit your products to a specific category or to a few products only.

Building trust is the key element to success. Visitors won't buy from you if they don’t have confidence and trust in your company. They purchase only from sites they know will safeguard their privacy and provide them with excellent service. Inform customers about what data you are collecting from them and how you are going to use it. Assure them that you will maintain their privacy. Conspicuously place a privacy policy on your site so that your customers feel comfortable submitting their personal details.

One of the main causes of people moving on from your website is when you do not provide them with your contact details. Sometimes visitors want to contact you for questions or just to check that a real person is sitting behind the site. Therefore you should give them an address, phone number, an email address or a form for them to get in touch. Do not give people a PO Box as an address or a free email account like yahoo or hotmail.

What can your products do for your customers? Visitors don't read everything on your site. They scan it for interesting products that are beneficial to them. A strong headline will capture their attention and encourage them to look further. Do not bore them with too much technical information. Tell them how your product could help them. Maybe it could save them time or money. That’s why you should grab their attention with the benefits within the first few seconds. If prospective customers don't know what's in it for them, they soon will leave your site.

As a final word do not forget to include recommendations from satisfied customers. It is easier for potential customers to make the final purchasing decision if they read testimonials from people who have already bought your product. A recommendation that includes the name of a customer and a link to their website makes it more credible.