Running a PPC campaign is a course in mathematics itself. Running the numbers in your campaigns will be the major contributing factor to your success using pay per click advertising. The effort you put into this practice at the beginning will literally determine your end results: your traffic and your income.

This is one of the main reasons why most people give up on PPC. This, and the cost factor. They don’t spend the time necessary testing the ads and running the numbers on the traffic conversion rates, and then they dump the whole project saying it didn’t work. Unfortunately, they didn’t take it far enough to find out that it actually works like a charm.

Of course, you need to realize when you start playing this game that it is a high-risk endeavor, and you need to have some money by your side when you start. You have probably heard a few horror stories of people losing their shirt with it. PPC advertising is not for the faint of heart, but a big game with big results for those who wish to play it.

You know why it is something worth doing. You have also heard the get-rich stories about PPC advertising as well, and many of them are true. Pay per click can be a very lucrative opportunity for those that take it seriously and stick it out. Many lives have been changed with just one profitable campaign.

When done properly, you can take the risk completely out of this promotion. The idea here is to not invest any money in it that you are not prepared to lose.

If, for example, you are one of the many that has no extra money to spend on a campaign, well, the ideal answer is to use free advertising methods to get traffic and income rising. You can then set aside this extra income for your pay per click efforts. Article marketing, web 2.0 advertising, and promoting on forums are a few free methods you can use to get your PPC play money.

It will be well worth it.

There is no faster way to get instant traffic to your site than by using a campaign on Google. With money and a good game plan at your disposal, the traffic can be instantaneous and massive.

The majority of people doing a search on the Internet are still using Google. Love it or hate it, Google is still where the people go, and that cannot be ignored.

There are secondary search engines that you can use for a campaign and still see very good results, but your focus on using them should always be to make some extra seed income to start your intensive campaigns on Google.

Some newbies start out by testing their campaigns on a smaller engine to find out which ads work their magic and which ones don't. They figure that using a smaller more cost effective search engine for their promotions will give them the data to launch a massive campaign on Google and get loads of traffic. Good theory, but definitely wrong in practice.

You see, one campaign at one source can yield completely different results at another. Why? Who knows? It is just one of those things that happen without any sort of logical explanation. Knowing this beforehand, and accepting it can end up saving you thousands of dollars in future promotions.

If you want to have a productive traffic-producing campaign on Google you must first test on Google. That is just the way it goes in the PPC world.

Once your testing has been done, and you have crunched the numbers as much as you possibly can, there is no way to possibly fail using a pay per click campaign. It is mathematically impossible, as long as you have chosen a buying niche that has proven itself strong.

That is the beauty of PPC campaigns. With proper research, the ability to work the numbers through testing and the cash to see it through, there is no possibility of failure.

When everything has been set in place and you have a traffic rich campaign running, you can then start testing your conversion rates.

A lot of people fall off the rails by mixing up the conversion and traffic numbers. They start by testing their conversion rates right at the beginning of a campaign. This can only lead to failure.

The conversions cannot be properly tested until the traffic is substantial and coming in at a stable level. Traffic alone can lead to proper testing on conversions, and it is imperative that you make this your first priority when you start any new PPC campaign.

Many millionaires have started out using the exact methods discussed here. They started with limited resources, made a game plan for generating traffic, and then followed it up by testing conversions. It is definitely worth all the time and energy that you can possibly give to get in the PPC game and come out a winner.