If you have been keeping up with the latest trends and developments in cellular technology, you've certainly heard of the new phone from Apple, the Apple iPhone. Although the cell phone market is new territory for Apple, they have released a very impressive product with the Apple iPhone carrying 8GB of memory.

Apple has certainly put a smart strategy in place with the launch of it's Apple iPhone smartphone. With close integration to its Safari Internet browser, Apple looks set to create another innovative user experience for Apple fans worldwide.

Most companies understand that no matter how hard they try, it is impossible to make everybody happy, but with the Apple iPhone, the company tried to do just that. Possibly one of the most controversial issues with the new device is that it only works on the AT&T network, formerly Cingular, a reality that many former Cingular customers are not excited about.

The Apple iPhone was unleashed with great fanfare but initial silence by Apple about the coming technology seemed to fuel the hype behind the phone. The concept is a simple one: having every communications device known to man all in one handheld unit.

The iPhone’s touch screen LCD display is 3.5 inches and can be used using a person’s fingers. The iPhone has predictive text input, spell check capabilities and even a dictionary for a quick consultation. The iPhone also has a music library which is more user friendly than earlier iPods. The iPhone can also play videos and TV on its wide LCD screen.

Talking about its looks and specifications, Apple iPhone is able to impress the user to a great extent. The most interesting feature of this device is its all touch screen interface, plus it supports features as multi-touch input method, accelerometer sensor for auto-rotate and proximity sensor for auto turn-off in its TFT screen that emits a spectrum of 16 million colours through it.

The pre-sales media coverage was full strength with Apple pulling out all stops. According to JupiterResearch in New York Apple may have spent almost $ 100 million on the introduction campaigns for iPhone. The strategy was to tease out or titillate customers and market watchers. Beginning with a simple hello during the Academy Awards, the initial buzz was word of mouth.

Great looks and ergonomic design would attract you to the Apple iPhone in the beginning. You could be tempted to hold the gadget in your hand and explore the features and functionalities that it has to offer. And chances are quite high that you would not be disappointed with what you find.

Instead of cryptic commands to perform complex operations, the Apple iPhone has incorporated several 'smart' features, such as the ability to magnify and reduce screen images by "pinching" or "squeezing" the iPhone's display screen. It incorporates an ambient light sensor which automatically adjusts lighting levels in response to the lighting around, preserving battery life and making the screen easy to view.