The Bachelor of Science in Business Administration (BSBA) with a concentration in Marketing with an emphasis on current trends focuses on equipping students with the essential tools needed to pursue entry to mid-level management positions within the field.

Description of the Online B.S. Degree in Business Administration/Marketing

Participants of the program will explore traditional emerging practices and techniques to cultivate general management skills including oral communication, interpersonal skills, writing, language and speaking skills as well as leadership and management abilities.

This broad-based curriculum explores all aspects of marketing including:

• Helping students develop insights into an organization’s marketing objectives, the environment in which it operates as well as its competition

• The ability to conduct marketing on all levels including local, international, online marketing, sales and supply

• The ability to analyze market behavior

• How to conduct marketing research to identify customer needs

• Approaches related to consumer motivation and product development

• Planning methods to determine target audience and prices

• How to devise marketing strategies including project management, financial planning and budget management

In addition, students will become familiar with using the latest software, operating systems and programs used in marketing. The program delves into areas such as customer relationship management, global customer management, sales management, advertising and sales as well as researching, evaluating and assessing current marketing trends. This is to be sure that students will develop an awareness of emerging global economic changes in today’s rapidly evolving and expanding marketing field.

Courses details of Online B.S. Degree in Business Administration/Marketing

Courses covered throughout the B.S. Business Administration\Marketing Concentration include Accounting 1, Accounting 2, Principles of Marketing, and Introduction to Business, Business Law, Statistics, Operations, Microeconomics, Macroeconomics, Consumer Behavior, Marketing Policy and Strategy, International Economics, Financial Management, Information Systems Enterprise, Global Business and Critical Thinking and Decision Making.

The program also allows students to gain specialized training through chosen areas of specialization of particular interest such as marketing management, marketing research and international marketing.

Schools offering Online B.S. Degree in Business Administration\Marketing Degree

• Walden University

• The National University Online

• Old Dominion University

• Kaplan University

• Argosy Online

• DeVry University

• Post University

Careers with a B.S. in Business Administration/Marketing

As a marketing major, you will have varying responsibilities including supervising several departments working to determine market demands, ways to maximize the company’s profits through pricing and distribution as well as effective direct promotion efforts. The B.S. in Business Administration\Marketing Degree Program provides the best training ground needed for initial entry or advancement to top-level positions in any organization as well as opening the door for pursuing higher qualifications within the field.

Successful graduates of the program will have the right qualifications needed to distinguish themselves from the competition and pursue career opportunities that exist in fields such as sales, advertising, marketing research, retail merchandising, public relations, product management, branding or marketing strategy. Titled positions commonly pursued by marketing majors include research assistant, management trainee, brand or product manager, advertising manager, sales manager or public relations manager.

Average Salary with a B.S. in Business Administration/Marketing Degree

The average salary for graduates with a B.S. in Business Administration/Marketing Degree will vary depending on the size, location and level of responsibility within the organization. Depending on the position, the average salary can be in the range of $39,375 to $45,000 per year.