SEO rankings are achieved by the right choice of keywords and their good integration in the web page content, so that Internet surfers have immediate access to the page when they perform the search. SEO rankings are expressed on a numeric scale from 0-10, but also considering the number of page visitors and the relevance of the keywords.

Unfortunately, the number of people who can definitively answer these questions by concisely explaining the hundreds of factors, and the way they work with one another, is strictly limited to the engineers who work for the search engines.

With hundreds or thousands of keywords to monitor running the checks by hand is simply impossible. And that's where SEO ranking software comes in handy. At that point you may ask: what hundreds of keywords are you talking about? If that's what on your mind, then you probably fall into a group of SEOs who are obsessed with big keywords (if not skip the next passage).

The On-Page SEO and Off-Page SEO are equally important to the success of your site. Search Engine Optimization is basically categorized into On-Page SEO and Off-Page SEO. The On-Page SEO is about alt features, density of keyword, relevance scoring and page rank. Your write-ups or promotions and advertising must have the title, Meta elements, header, and the content of the page itself that includes the keywords. This is where you have your blogs, articles and write-ups concerning your business.

Give people what they want, give them something interesting, and rather more importantly drive them to the outcome you require. It's the typical sales funnel just in a digital format. What makes a good sales person? Someone that can close the deal. Unfortunately too few sales people close, and likewise too few companies drive their desired outcome on their websites.

If you've ever looked at how some of the top expert authors write their articles, you'll notice that they are jam packed with keywords. Not necessarily the same word but loads of different words that relate to their main keyword. Search engines factor in the relevance of a web page by checking how well the keywords relate to each other.

Probably the most important on site SEO ranking factor, so far as Google is concerned anyway. Place the targeted search term or phrase in the title tag of the web page's HTML header and watch your rankings improve - provided you do it right that is, overdo (spam) it and you could well see your site rank plummet.

As the name suggests, this a common WordPress plugin that will allow you to optimize your blog for SEO rankings. Features include automatic tagging of keywords in your blog content, automatic optimization of titles, and generation of meta tags. If you're not sure what all this means, don't worry because this tool will take care of the entire process.

Google or Yahoo firstly has to index your web page before you can get ranked, so without being ranked the search engines don't even know you exist. It doesn't matter how good your content is or how well it converts, if Google doesn't know about your page it doesn't matter.