Search Engine Marketing | What is a Social Bookmark? By Mike McCoy

BusinessMarketing & Advertising

  • Author Michael Mccoy
  • Published March 4, 2010
  • Word count 413

There are many sites that can help with website marketing, and using a social bookmark site is one of the best ways to utilize high-traffic sites for marketing. There are now so many social bookmarking sites that utilizing several of them can help to get a website noticed quickly by people who use those sites. But, what are they really?

Bookmarking Sites

A site used for social bookmarking is a site that members join in order to publicize their own websites as well as to draw attention to other websites. Creating a social bookmark began as a way to mark a site to come back and take a look at it later, keeping a user's bookmarks online rather than taking up room on their computer.

It evolved into a powerful force that provides backlinks to websites, as well as providing "votes" that direct readers to the most popular sites with a social bookmark.

Create Marketing Bookmarks

Creating one of these bookmarks is easier than ever because many websites are now integrating these websites into their sites. Then, people can use one click to bookmark the page on any of dozens of the current social bookmark sites that are available. This encourages many people to make that click to vote for the sites and web pages that they like. That way the website gets even more publicity among the members of the bookmarking site.

It's a good idea to both use these bookmarks to create links to your own pages in order to increase its page rank and to make the link available to more people. Seeing the link and a description of the website generally does encourage some members of these sites to click on it to see the page that was bookmarked.

Integrate Social Bookmarking

It's also a good practice to integrate several of these sites into your own site to make it easy for other people to create a social bookmark of your page. This can help you to get more bookmarks, raising your status within that site and making it more likely that your site will be clicked on.

For the best results, include integration of several of the sites to allow people to choose their favorite one to encourage bookmarking. This means that readers won't have to join a new site in order to add a vote for your site. With just a click, they can raise the rating of a site, bringing in more notice and more readers.

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