Search engine optimization is a set of techniques that allow you to make your site very friendly to search engines and, thus, get on the first place in search engine on specific queries. Some of such techniques include the: site auditing, link building and much more… The World’s best place, where you can rank your site to increase traffic is Google. This company provides the webmaster with simple and strong instructions how to create the site. Here we will show some of the simplest and efficient instructions how to optimize your site, to get in top of Google.

1. Be sure you have properly selected all titles for your pages, they should not be very long, for example more than 64 chars can mess viewers and thus their dislike.

2. Keywords that match your site, should be used everywhere on page, but not very often, main keywords should be used in title!

3. The next important thing is the description. And due to fact the search engine displays it, this description must be attractive and should explain what is for your site. Don’t forget about keywords, you need to use them in description, but not very often! Search engine can remove such page from its index.

4. When peoples look on the results of search engines, they definitely look on the URL before clicking, thus the URL must be simple and attractive. Put some keywords in it, but not much. If you have sections on your site, put the folder that named by this section, and all data from section must be there. Google of course parse URL to find keywords, so this is another thing why you need a content-like URL.

5. Don’t forget to make your site easy to navigate. Make a menu and put it on every page, make a full sitemap: what pages where follows. If you have a lot of content, then make sections and order it. This will help users to navigate and fastly search information.

6. After you made a sitemap on paper it is time to make an XML version of it. Read about sitemaps format and create one. Then you can submit it to search engines. Search engine will check the sitemap visit every page listed in it and add to its index, it is a very good way to promote the site in search engine.

7. Be very careful don’t make mistakes in content or error, people dislike that. Provide ideal texts supplied with images.

8. Another trick is to make a custom error page, for example for 404 error, this will make your site more pleasant and will be ranked better.

9. Using anchors can provide better understood where the viewer is. To increase the efficiency, don’t make numeric or relative anchors, like #page3 or #nextpage. Take a keyword from the page where it links and put in anchor this will be very good for user and search engine indexing. Combine different techniques to build good url, put short sentences in anchor, section in folder and a catchy name: www.sell-cars.com/ferrari/detail.html#TopSpeed.

10. Write a good tags, mostly these tags are parsed by search engine. And based on its content search engine make the decision.

11. After you make beautiful text, you need to update images. For that you need to add to ANY image alt text, you need to describe your image in alt text, because google will check this text and then show this image on the Image Search. If viewer will see the great image it will definitely go to your site, and increase traffic.

12. To close some important parts of your site from being indexed, you need to create robots.txt file. This file is ready by Google bot and analyzed, you can suggest which needs to be indexed in which way and what not be.

13. Use tag rel=nofolow, to show Google that your link is unimportant to it. Thus some of the ranking algorithms such as PageRank® will not be messed and will increase the cost of your page. Admin panel or contact us page are such type of links, you cannot get useful from them, so don’t link them.

14. Wait for our next instructions in SEO, such as, adding site to directories or marketing strategy tuned to use power of social networks.