Wow, into Video 1 of Module 2. In this video Frank talks about something that many internet marketers never mention: Character Development. Character Development is one of the most important thing for long term Mass Control Success.

Of course everyone wants to create an immediate impact and that's cool. Trust me, you are going to start changing the way you communicate after watching this movie. In one moment I'm going to give you the 5 building blocks needed to develop your character.

Just before that, lets think about what the whole point of character development is!

People want to buy from people. More then ever. Gone are the days of respect for the big conglomerate. Now everyone wants to purchase from the corner store again. Considering that, don't you want to be the kind of person who people want to buy from?

Think about the personality traits you already hold that people can identity with. As you are reaching out to poor artists or house wives, what are the things about you that they see in themselves?

Bringing this out from within you will capture the attention of your audience stronger then most anything else.

Now, lets look at the 5 building blocks that make up your character:

1. Your Backstory

2. What you Stand For:

3. Your Magic Powers

4. Fables

5. Your Secret Language

Frank Kern teaches you how to use each of these and weave them together to build a truly ADDICTIVE character. Now it's important to know that none of your character is fake, only exaggerations of your own self. Lets look at a few of the ways you can use the above 5 can work in favor of your business

1. Your Backstory - Allow people to understand the circumstances that have lead you to be where you are today. Did you lose your job? (like me) Did you fall in love with something? Where you sweapt up into a journey that you never inteded on?

2. What you Stand For - What are some ideals that you want people to identify you with? These are simple things that when they think of you - BAM! What you stand for pops into their head.

3. Magic Powers - What are a few things that you do VERY well? These can be exaggerated, but always keep them true to form. I would like to say that I can help ANYONE turn their passion into profit (and turn them in the right direction). I've done this several times already by using my Hypnotherapy Training from HMI.

4. Fables - What are personal stories in your own life that illustrate what you stand for? You can use these fables as powerful influencers and selling devices. Nothing is more hypnotic then an awesome story!

5. Your Secret Language - What lingo have you picked up that relates to your target audience? Use this secret language to communicate with your audience, creating a special bonding that only "insiders" know about.

These are just a few of the idea you learn in the beginning of Module 2. I have to say that this video has actually helped me become a better person. By thinking about what I stand for I've sanded down some of my rough edges and see things much more clearly. Chalk one up for Frank Kern earning a complimentary Psychology Degree.

Today's Personal Development:

I was walking down the road when I ran into my friend Sam. Sam is a 27 yr old lady who's complaining that she can't find anyone who's into her passion, photography. What a load of bull.

I have to say that if you want to live your passion then you must surround yourself with people who share your passion. If you don't then there are way too many people and things that want to distract you and bring you down.

If you're having trouble finding a group of people who share your hobby and passion then here are a few tips: First search the internet with you local area. ___ Club, ___ Meetup, ___ Group, etc... (City, State). Hey, I just checked and found a photography group with 89 members who meet 25 miles from my house! I bet at lease 1 of those 89 members lives down the road.

If the internet doesn't have much, check with local stores. Local photography shops would have the latest scoop on groups that get together. Maybe they photo birds or art, who knows?

Finally if there isn't a group already in your area then create one. Post ads on craigslist.com, at the collage campus or at coffee shops. Create your own group and you get to call the shots!

When you surround yourself with people who love the same things as you, you'll flourish! Then you can take the next step which is find new ways to make money doing what you love!