Search Engine Marketing | Why a Blog is a Good Marketing Tool. By Mike McCoy
Business → Marketing & Advertising
- Author Michael Mccoy
- Published March 13, 2010
- Word count 411
Everyone seems to have a blog to market themselves or their business, but not everyone uses their blog to its full potential. The very nature of a blog means that the blog is the perfect marketing tool for any type of online business. It is favored by search engines and by readers, bringing it the maximum number of readers that is possible.
Marketing Strategy
To use a blog to its full potential, consider the marketing strategy that a blog presents. Search engines favor blogs because they are fresh, updated often, and often contain the very latest information. This means that a blog will get a high page rank far faster than a website that is not updated often.
A blog marketing campaign is one that uses a blog for its high page rank, bringing in readers who would not have seen a page with a lower page rank. When readers search for the keyword that they are interested in, they may find a marketing blog faster than the main website. To us, this is an advantage. Make sure to have links from the marketing blog to the main company website.
Marketing Blog
Another way of using a marketing blog is to have plenty of interaction from readers through comments and comment forms. This kind of blog community can bring in plenty of potential customers who are loyal because they know that their comments and concerns are being addressed by the company through the blog. They know that if they buy a product from this company, they will be able to get help with the purchase if they need it.
A marketing blog can also be integrated directly onto a website in order to increase the page rank of the entire site. With most of the pages belonging to the business information, one section of the site can be made up of blog posts. They can either be written by someone within the company or placed on the blog by a content syndication company that makes it easy to get the content quickly.
Integrated Business Blogging
With a blog directly on the site, the blog can be interlinked with the other pages on the site. This makes it easier to find out more about the company and the products and services that it offers. With this kind of publicity, company involvement and name Internet branding, a blog can quickly bring in readers who turn into customers who will buy again and again.
Search engine marketing is the most powerful way to drive traffic on the web. With Content Syndication you can control your internet brand. For more info on reputation management go to http://Blog.DirectHorizon.com
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- How AI is Revolutionizing Marketing: A Game-Changer for Online Marketers
- Exploring the Impact of Marketing Strategies on Public Image: A Case Study of Epson and Prince Andrew's Challenges
- The Power of Persuasive Copy: Techniques To Boost Conversion Rates
- The Role of Content Marketing in Building Brand Awareness
- Are Gucci Bags Made of Animal Skin?
- What is the digital marketing strategy that tracks users across the web?
- How AI Can Elevate Your Sales Strategy
- Mastering Content for Content Marketing: Tips and Strategies for Online Marketers
- How Staff Augmentation Can Fuel Your IT Success
- Best AI Tools for E-commerce: Revolutionizing Online Sales with Smart Automation
- The Future of Marketing: Emerging Trends and Actionable Hacks for 2024