RSS refers to Really Simple Syndication which is actually a format that allows a publisher to get updated content on their website or blog with little effort. Sometimes, RSS is also known as Rich Site Summary. Feed formats used in updating web content include news headlines, blog posts, audio clips and videos. Using RSS feeds is easy. You just have to add several lines of code on your web page or blog and your content will automatically be updated.

Current CMS applications contain built-in functionality of providing RSS - feed and Word Press is one of them. Managing the RSS Feed is very easy and several Plugins available for that reason. Newest WordPress Version has inserted this functionality..If you design to use other platforms which are not by design publish Feeds, some interconnected plugins or modules can help.

An RSS is a means of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains the title of the update originating from the website. It is also usually the link to the website source.

An RSS file uses a markup language called XML to describe the data it contains. Generally, RSS feeds contain small pieces of data and links to larger pages. For instance, a local newspaper may use RSS to distribute lists of the latest headlines. A click on the headline in the RSS file will lead to the full article. One other useful thing you can do is allow others to place banner ads in your feed. Small, unobtrusive banners placed at the bottom of every feed can generate some income for you, without disturbing your client.

RSS lets many of us do many things ; for the publisher to syndicate the content automatically, for the reader, it permits them to subscribe and automatically get updates from their favorite websites, and for the web marketer, it presents a chance to frequently reach an audience of interested prospects through RSS feed marketing. Once you have an RSS feed, here's how you can raise your site traffic by using it to market with.

When adding RSS feeds via Java Script the feeds content is retrieved from the RSS feeds host site. It is then displayed on your page for your visitors to see it. But that is the problem with using Java Scripts to display your RSS feeds. Only your visitor will see it. Search engine spiders will simply see nothing. This means that the search engine thinks nothing has changed but yet your visitor see's something completely different.

Make a list of RSS Advertising Requirements.

There are some basic questions that need to be taken into consideration when you push to publish your feeds. Some of which includes whether RSS publishing is to be integrated with existing content management system, whether your feed requires personalization particularly the RSS content or whether you would want to provide subscribers with the ability to select the content they would wish to receive. Other considerations are the RSS metrics desired, the host of the feeds and the resources.