A Little Info About Lipton Tea
- Author Deirdre Gonzales
- Published March 28, 2010
- Word count 416
When it comes to instant tea brands, Lipton is considered as the top brand across the world marketed under a multinational company, Unilever. According to Unilever, Lipton is part of the few billion Euro brands they market around the world. In the industry, Lipton is considered as the best selling tea brand across the world. Part of what made the brand very popular across the world is its availability as well as its cost. Across the world, many people buy lipton tea as their main refreshment. But have they ever asked where Lipton came?
Brief history of Lipton Tea
The first Lipton tea was created near the end of the 19th century by Sir Thomas Lipton in Glasgow, Scotland where he founded his own enterprise. Eventually, his business as well as his tea brand flourished across Glasgow which led to establishing a number of chains of grocers, first across Glasgow, the rest of Scotland, until finally he had stores throughout Britain.
In 1929, Lipton groceries merged with Home and Colonial Stores to form a food group with over 3,000 stores where people could freely buy buy lipton tea. The new merger were known as Home and Colonial Stores until 1961 when it took the name of Allied Stores. Lipton were one of the largest supermarket chain focused on small towns in that time, before Allied's 1982 acquisition by Argyll Group where it was again rebranded as Presto during the 1980s.
Meanwhile, the Lipton tea business was acquired by consumer goods company Unilever in a number of separate transactions, starting with the purchase of the US and Canadian Lipton business in 1938 and completed in 1972 when Unilever bought the remainder of the global Lipton business. In 1991, Unilever created a first joint venture with PepsiCo, the Pepsi Lipton Partnership, for the marketing of ready to drink (bottled and canned) teas in North America. This was then the start of Lipton's success in the market.
Lipton of Today
Lipton is known today as the dominant tea brand in many markets and that almost all people buy lipton tea in their lifetime. One reason for its continues success in the market was mainly because of Lipton positioning itself in the middle of the price spectrum for tea. Other than their original black leaf teas, Lipton has also created large range of other varieties, both in leaf tea as well as ready-to-drink format. One of the company's most prominent product is Lipton Iced Tea. For more information visit to our site at http://www.myayala.com
Deirdre Gonzales is a business entrepreneur from Cebu City Philippines. She's now based in Florida and writes in her spare time for various websites including www.Myayala.com
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Luxury Chauffeur Services: A Journey of Elegance and Convenience
- Acura MDX and Honda Pilot: Which one will you choose?
- How to Save Money Every Day With Promo Codes
- Fresh Paint for a Fast Sale: Here's Why You Should Paint Before Listing
- The Invisible Impact of Missing Teeth: Why Replacing Them Matters
- Detecting Dental Beauty: 5 Core Traits of a Beautiful Smile
- Timeless Toothcare: Dental Hygiene Tips for Seniors
- Saving Old Smiles: How In-House Dental Discount Plans Help Seniors
- Too Much of a Good Thing? Signs You’re Brushing Your Teeth Too Hard
- Why a Root Canal Might Be the Best News for Your Tooth
- 10 Techniques for Achieving a Lean and Efficient Supply Chain
- What is DuckDuckGo?
- The Role of Lighting Stores in Brampton: Shaping Spaces for the Future
- The Role of Commercial Cleaning Services in Auckland: A Comprehensive Guide
- Exploring the World of Chauffeur Service: Benefits, Challenges, and Best Practices
- Nerds and Geeks: They still live on!
- IQ Tests: History, Uses, and Choosing a Reliable Resource
- 8 Great Ways To Teach Kids About Oral Hygiene
- App Development as a Catalyst for Business Growth
- Costs of arranging a Mortgage in Spain
- TikTok and Instagram: Ways you will grow and learn.
- Mustang GT: Ford Motor Company is a Rising Force!
- 10 Ways to Transform Production Scheduling in Business Central
- Elevating Your Home with Bold Decor and Vintage Carved Doors
- The Ultimate Skin Care Guide for Every Weather
- Do I Need Insurance When I Rent a Boat?
- Casino Bonuses: How to Maximize Your Rewards and Enhance Your Gameplay
- Was Joseph Stalin a good or bad leader of the Soviet Union?
- Top 5 Slots with the Highest RTP: A Winning Guarantee or a Myth?
- The Thrill of the Hunt Discovering the World of Location-Based Entertainment