If content is king on the internet than content development is a king maker since clearly you can not have one without the other. The effectiveness of circulating quality content online for promotional and branding purposes is unquestioned. This strategy is based upon publishing content that people will find useful. By providing a link within the content back to a website of the authors choosing it is a means in which to attract online traffic. A slight and occasional drawback to this method however can be found in the development stages of this strategy.

Continually creating content is perhaps the most challenging aspect of this particular online marketing strategy. To meet this challenge here are 5 suggestions you can use to help locate and develop good quality content for your online needs.

Blog Comments

Almost every comment left on your blog will also contain a link to some other site and in most cases these sites have information relative to your interests. Following these links and links left on other sites as well can keep out very busy and will likely turn up valuable information.

Twitter

Twitter users often link to sites or articles that can be a source of news and information for you. You can also subscribe to Twitter feeds for specific websites which allows you to receive and view content quickly.

Google Searches

By selecting a topic and conducting a search you can spend hours going through the results and following the links. You can also use the Google 'suggest' search that will offer you 'alternative' topics as you type in yours. Pursuing these 'suggested' search topics will take you in directions you may not have formally considered uncovering information you may not have found otherwise.

Email

Get on a few mailing lists of people who have interest similar to yours and wait for their mail to pour in. Quite often their messages will contain links to information relevant to what you may need.

Google Alerts

Enter in a topic of interest to you and Google will send you updates related to your request. Google alerts is a fantastic source of content and may even be hard to keep up with which is not a bad problem to have if content is what you need.

Content development is the core of any strategy that circulates information online for promotional or branding purposes. As effective as this particular online marketing strategy can be creating content can be rather challenging at times. The 3 suggestions we discussed above can provide a significant supply of fresh information that you can develop for your needs. This should enable you to easily continue publishing content that both you and readers can benefit from.