How To Increase Profit by Ad Tracking
- Author Alice Addison
- Published April 4, 2010
- Word count 531
Affiliate promoting can be simple if you've got planned your campaign well & have taken the correct steps towards success. Choosing the correct product and planning your website with banners and the correct material are keys to creating things happen. Nothing happens if the banners and links you place on a website simply decorates the pages. The affiliate must convince guests to click on the banner or link then continue to the program to shop for products.
Keyword Banner Advertising Keyword Banner ads are those where you specify keywords in which you would like your banner to appear. As an example, you are a Marketing company, your keywords maybe: Marketing company,online marketing company as an example. So when someone requests results from those keywords, your banner will appear. It's another way to target a specific market. The cost of this can be quite extravagant, but it does provide beneficial branding and product promotion.
Ad tracking tied into actual sales? Simple ad tracking can be had all over the 'Net, but it is pretty much worthless unless it is tied to actual sales. This is called the "conversion ratio." Your cart system should be able to tell you how many people clicked on a particular promotion and how many people bought. This is the only way you can determine if an ad paid off. Good carts will also automatically split test one of your sales pages against another and tell you which page sells more. You keep the page that sells more and get rid of the page that sells less.
There are many different ways to track the effectiveness of your advertising. Most network marketing advertising today, whether online (directly on the internet), or offline (e.g. , newspapers, magazines, etc.) usually directs prospects to a website URL (address) for more information. The best way to track a URL is to use a tracking code for each different ad or source where you place your ads. In other words, you would use one code for each different offline and online method. These codes would either come from your company’s tracking system, or from 3rd party software based systems.
Imagine if you had the ability to capture exactly which ad in a particular phone book brought your last customer - without having to interrogate them with the "how did you hear about us" questions, which still might not be specific or accurate enough to be completely effective in tracking your ads. These days, businesses can simply sign up for an ad tracking service, and eliminate half of their advertising dollars.
If an advertisement consistently produces profits for you, keep running it. On the other hand, if an ad consistently performs poorly or produces a loss, discontinue it. In mail order, you can key each ad so that you can measure the resulting sales from each publication. Not only can ad tracking show you which publications are profiitable to advertise in, but it will also help you measure the effectiveness of the ads themselves. If you change your ad, and the results for the new ad are consistently better or worse, you can take the appropriate action; either continue or discontinue the advertisement.
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