Anyone who knows anything about SEO would be trying to get higher search rankings by getting back links from authority sites. There are many ways to determine whether a website is an authority site or not. One of the easiest (and most common) ways is to depend on Page Rank. The higher the rank, the more valuable the link.

For some, getting links from an external site can be problematic. After all, someone else owns the site. So why would the other party want to link to other websites?

Fortunately, web directories exist for this sole purpose - to organize and list URLs. Before the time of the search engines, the only way a web visitor can locate a resource on the Internet is through web directories. Today, even though web visitors rely on search engines to give them the results they needed, many well established directories are still quite popular.

DMOZ is one such example. DMOZ is short for Directory Mozilla. It is an open directory project that relies heavily on volunteer editors to approve links. Editors are recruited to review specific categories. Due to the popularity of DMOZ, a URL submission can sometimes take months to approve. If you would like faster approval, be sure to engage professional SEO companies to submit on your behalf.

Here are three good reasons as to why you should submit your sites to DMOZ.

Reason 1: High page rank.

Reason 2: Well organized web directory.

Reason 3: Higher search rankings.

Reason 1: High page rank.

If you visit the homepage of DMOZ, you will notice that it has a high Page Rank. This is Google's way of saying that this is a trusted website. Thousands of other websites link to this directory over the years. That is why the Page Rank is very stable.

Reason 2: Well organized web directory.

When your URL has been approved, your website will appear next to other similar sites. That means your site is only listed on a page that is relevant to your theme. You don't just want links, you want highly relevant links. And a well organized web directory can give you just that.

When submitting your URL, make sure you submit to the most specific category. Don't just submit to the parent category. Doing so will increase your chances of getting approved. If you are unsure of which category to submit to, make a quick search for other relevant sites. Then note the categories that these websites have been listed in. That will give you a pretty good idea of where to submit your URL.

Reason 3: Higher search rankings.

Of course, if you manage to get your submission approved, you will enjoy the benefits of higher search rankings. High search rankings means that you will start receiving more targeted traffic from the search engines on a daily basis.

In sum:

1. Getting approved by DMOZ may be difficult, unless you depend on the professionals.

2. Don't just get a back link - get listed on a page with relevant content.

3. A DMOZ listing can help improve search rankings. That will increase the overall value of your website.