Niche marketing strategy - why you need keyword discovery tools. Don't look for a niche product -- look for a niche market that's under-served. Look for a problem people are searching for solutions to and look for it in an area the excites your interest.

On the Internet that's easy to do because the main reason people "Google" or other search engine is to find answers to their questions and solutions to their problems!

Do you see what happened there? You asked search engine a question, and it told you where to find answers. That's what happens when people use search engine -- that's what they use it for. Think about how often you surf the web by starting with Google and searching for an answer to a question.

And that's not the best part.

The best part is how revealing this information is. Someone who searches "how to train a dog" is telling us exactly what they want, no guesswork required. You don't need to worry about whether or not they even own a dog -- if they didn't need dog training lessons, they wouldn't be searching for them.

And every time someone enters a "keyword" into the search bar it is recorded. That means there's a mountain of data about what people are searching for -- and it's all waiting to be analyzed.

What is a keyword?

A keyword is a word or phrase that a person types into a search engine to find information. It's also known as a search term. Often, a keyword is a problem statement that describes the problem the person is trying to solve.

Free and low-cost keywords research tools make sense of all the data the search engines provide, and once you learn to use a keyword research tool you'll keep on using it in every aspect of your business.

Right now you'll turn to keyword finder tools to find a niche market and help you develop a product that will sell. With them you can determine the size of your potential customer base and your competition, so you can predict the likelihood of any idea's success -- before you invest a dime!

Later on you'll use keyword research to build a website that attracts the very people who'll buy your products. You'll use it in your advertising, and every time you reach out to new audiences via social networks or article distribution.

In fact, keyword research is the foundation of any successful online business.

So how will keyword research tools help you achieve this? By giving you the power to analyze the keywords that people type into search engines when they're trying to find information. Keywords are simply the words that searchers use to describe what they're looking for online.

Niche marketing strategy - why you need keyword discovery tools. Don't look for a niche product -- look for a niche market that's under-served. Before you get started on the most important step in building your successful online business, you need to thoroughly understand how the keywords are important and how to find it.