Anti counterfeit technologies are of two types namely authentication packaging and track and trace packaging technologies. Increasing cases of counterfeiting have resulted in implementation of anti counterfeit technologies. North America holds a major share of the global anti counterfeit market. Asia has the highest growth rate due to untapped market and significant level of counterfeiting. Europe has a lower growth rate due to a relatively lower number of cases of counterfeiting.

The anti counterfeit packaging market is driven by the increasing awareness about counterfeiting and the financial losses caused by it. The major challenges faced by the anti counterfeit market is the high cost involved in implementing the technologies and apprehension amongst the manufacturers about the extent of security provided by these technologies. However, this market has immense growth potential in emerging economies in the Asian market which is an untapped market.

The global anti counterfeit packaging market is expected to be worth US$79.3 billion by 2014, growing at an estimated CAGR of 8.6% from 2009 to 2014. Bar code forms the largest market segment; and is expected to reach US$26 billion by 2014. However, as the bar code market is attaining maturity it is growing at a very low CAGR of 0.4% for the same period. RFID market has the highest growth potential and is expected to grow with a CAGR of 20.2% for the same period.

North America is the largest segment in the anti counterfeit market and is expected to reach US$49 billion by 2014, accounting for nearly 62% of the revenues growing at a CAGR of 6.8%. Asia is the second largest market and is expected to reach US$14 billion by 2014 with a highest CAGR of 19.7%

Scope of the Report

The report segments the anti counterfeiting market according to major technologies.

•Authentication technologies (Inks and dyes, holograms, watermarks, taggants)

•Trace and track technologies (Labels, bar codes, RFIDs)

•The market is also segmented according to application areas include the packaging industries:

•Food products (dairy, meat, sea food, bakery, confectionery, convenience, and baby food)

•Pharmaceuticals (generic drugs, prescription drugs, power boosters etc.)

•The anti counterfeit market is also segmented on the basis of packaging levels:

•Primary

•Secondary

•Tertiary

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Key questions answered

•Which are the high-growth segments/cash cows and how is the market segmented in terms of applications, products, services, ingredients, technologies, stakeholders?

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STAKEHOLDERS

The intended audience includes all the stakeholders of the anticounterfeiting food and pharmaceuticals packaging technologies market-

Food and Pharmaceuticals Packaging Manufacturers

The report defines the market size and forecast upto the year 2014 for each of the micro markets under the anticounterfeiting food and pharmaceuticals packaging technologies market. It also provides technology developments, competitive landscape and the profiles of the key players existing in the industry

Food and Pharmaceuticals Manufacturers

The report provides market information on new technologies which the food and pharmaceutical manufacturers can focus on to prevent their products from being counterfeited. They can also analyze the market size of any given packaging technologies and the drivers associated with them.

Other industries witnessing huge revenue loss from counterfeiting

The market report provides market size and forecast up to the year 2014 for the products and technologies where the manufacturers of products such as automobiles, books, apparels, consumer electronics and others estimate a huge revenue loss due to counterfeiting. It also provides them with an understanding of different types of anticounterfeit packaging technologies to protect their products from being counterfeited.

Business research and consulting service providers

Business research and consulting firms will need this report to get the market and geographic data points for specific micro markets; and to identify the major players and their competitive landscape in this industry.