For those who don't know what back linking is, back linking is having other sites link to your site, and it is probably the best way to get high in the Google ranking. Back linking is part of SEO, or Search Engine Optimization, and it's considered essential, by most experts, to build your site’s reputation. In other words having other sites linking to your site is like having people shouting about your site, saying go there, because there you will find what you are looking for. Back linking seems to be considered very important by the search engines especially Google, but from my experience I can say that the others do as well. Google seems to give PR according to the amount and quality of links back to your site. I said amount and quality, amount is self explanatory the more links a website has the better, but the quality I think is more important then the amount. You want related links, links from sites that relate to yours, that’s the trick if you want to call it so. And the more important the sites linking to yours, the better it is. What you should aim for is high rank or authority website, this seems a difficult task but it’s not, there are ways it can be achieved, and if done properly it can bring traffic and success to your website. Links are valuable resources that contribute to your sites popularity. One way links, or sites that link to you without you linking back to them are the most valuable, but this can be quite expensive, as these sites normally charge for doing that. Another way is the reciprocal links, when they link to you and you link back to them, these are quite easy to get, as any site needs links, and if your site is a good one I don’t see any problem getting back links. All you got to do is contact the site’s owner, and ask them about a reciprocal link, many will probably say no, but you will find many that will agree. There are many places where website owners go to find these reciprocal links, some are free and some you pay a fee. The free ones are normally manual, you got to do the work yourself of putting the link in your site and then asking the other site to link back to you, this is normally done via email, the paid ones normally provide software that helps you speed up the process. Another way to build back links is to write articles and publish them in the article directories. Writing articles can be a very good way, because the links become one way links, and they can bring a lot of traffic, if they are good articles of course. To be valuable an’ article must have unique content, not an’ article which is around another thousand or so of websites. And to achieve that you must either write the article yourself, if you know what to write about, or get someone else to do it. There are places, like elance.com, where you can hire a writer. These places are like auction sites, you say how many articles you need on a subject and professional writers will bid for your business, and in this way you can find quite good deals. What ever way you follow in finding links, never go for FFA or link Farms, these are considered SPAM by the search engines, and so should you if you care about your website.