Everyone needs a calendar and even when you give someone a calendar with your company name, logo and services printed on each page, people will still readily accept it. Unlike promo flyers that prospective customers would only glance at once and then throw away, print calendars are valuable items that can ensure your promotion of your company products and services all year round. Customized calendar printing is truly one surefire but inexpensive way to boost your marketing and publicity efforts.

BE CREATIVE.

Think outside the box. Have a unique concept or artistic theme to spark your target market interest. Company calendars that scream the word BORING in big bold letters will surely make it straight to the garbage bin and not your customer desk or wall. You can utilize images and graphics that are visually appealing but also associated to your company’s brands and services. Positioning or smartly highlighting your company’s brand in the calendar pages can equate to instant brand awareness and recall. How does this work? It will give you instant market advantage. The minute a need for your product or service arises; the one who uses your company calendar will most definitely remember and consider you first.

Be extra creative and try to also put in additional details and information that everyone would find helpful like a holiday listing, emergency numbers and extra space on the side for additional reminders and schedule.

You need to take note that customized print calendars is not a novel idea and that there are probably a hundred other companies in your area who are also distributing their own company calendars as an annual marketing strategy. So better be prepared and make sure that yours is ready for the tough competition ahead and that it would really stand out from the rest.

CHOOSE WISELY.

A knock out calendar design and amazing concept are not enough to get your company calendar to your target market. Choosing a printing company who will print your company calendars is just as essential or you will just end up wasting your company marketing budget.

Always remember that cheap calendar printing cost does not always equate to good work quality. Do a smart canvass first of printing companies who are willing to do the job at your given budget. Make sure that you list down and take into consideration their work quality and customer service.

To do this, check first their track records and past client feedbacks to have an idea on the type and quality of service that they render. It is also important that you ask for printing samples and even free proofing to make sure that you are getting your advertising budget’s worth.