Search engine optimization is getting more and more difficult by the day. The search engines are evolving at an incredible speed, making it harder for us SEOs to rank our websites highly.

With that said, there are a few tried and true principles that we need to do when optimizing our website. The first of which, and the one that I always tell people to concentrate on is getting quality, 1 way links pointing to your website.

The more quality links you can get pointing to your website, the higher you will rank, period.

While there are many black hat tricks and tactics that you can do for short term gain, I would suggest NOT spending your time on those things. I would focus my entire effort on figuring out how to get other websites to link to yours without you linking back to them. That is the biggest key to ranking well in Google, Yahoo, and MSN.

Doing this is easier said that done. One of the easiest known ways to get quality, one way links is by finding website directories and then submitting your website to them. This can be a very tedious process, but always a very rewarding process at the same time.

You can either submit your website to these directories manually, pay someone to do it for you, OR you can use one of the website directory submission programs out there. The best program for the money that we've found is a program called Directory Submitter created my internet marketing expert, Brad Callen.

This program allows you to submit your website to over 1600 website directories and can save you an incredible amount of time in doing so. You simply enter your website details into the software once, and then select the directory you would like to submit to. The software will then, automatically fill in all of the submission criteria for each directory and allow you to quickly submit your site.

Not only does this save you time in submitting your site, but it saves you an incredible amount of time in just finding the free directories online. I highly suggest grabbing a directory submission program if you decide to take advantage of one of the easiest ways to get quality, 1 way links to your website.