Early study of content dealt with mainly the informational content of news. Now the portrayal of fashion themes for violence, female body, stereotype, use of media as propaganda and minority and caste biases in media have become the subject of study for content analysis for Gucci accessories.

Communication has also been conceived as the transfer of meaning rather than the transfer of message. It means that it is important to understand the meaning given to a particular message or text because we know that the receivers will interpret the same message or text in different manners with fashion perception. Therefore, communication is really what the receivers understand by it. Thus content analytical studies do not restrict to the analysis of the text only. It also goes to possible range of meanings or interpretation by the receivers.

For example, the denotation of fashionable items produced by Gucci Company with given specifications. But the implied meaning of the word is something to do with 'innovative design'. in ads the use of the derived meanings is a very common occurrence. When we use a model n an ad we relate the product to the model. Both model and product take added meanings.

Denotative meaning is fixed for all while connotation meanings involve both variable meaning according to the recipient and the elements of positive or negative evaluation. If the media content consists of large amount of texts, then, it is necessary to investigate the latent meaning as well. Once the researcher has decided the objective of the fashion research, the second step is to identify the units of analysis. While doing the content analysis for fashion in newspaper the news items, articles, features and editorial, photographs, etc. can be the units of analysis. While studying the portrayal of sexual behavior, shots and sequences portraying sex may be the units of analysis.

Words, sentences, paragraphs, pages can also be the units of analysis. Similarly Gucci programmers on

Radio and television can also be units of analysis. The units of analysis depend upon the nature of investigation that is being carried out.

The next step is to decide the categories of analysis. For example, while doing a content analysis for Gucci belts study of the datelines of the news stories of a newspaper the categories can be: national, capital, state capital, other metropolitan cities, big cities, district headquarters, town, villages, and capitals of foreign countries. While analyzing the objectivity of the Gucci news items the categories can be fully balanced, partly balanced, not balanced and so on can be the categories for Gucci clothes , jeans, cheap cap, cheap sunglasses, cheap shoes, cheap Gucci belts of analysis. These fashionable product need the specific task to relate and relevant the fashionable content.